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DataTítuloAutor(es)TipoAcesso
2017Do Digital Marketing really boost city tourism? Evidences from Porto’s ExperienceCastro, Sandra; Silva, Susana Costa; Duarte, PauloarticleopenAccess
28-Dez-2018Envolvimento do Cidadão em Organizações Sem Fins Lucrativos: Uma Revisão Sistemática da LiteraturaLaurett, Rozélia; Paço, Arminda; Alves, Helena; Duarte, Paulo; Rodrigues, RicardoarticleopenAccess
2018How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOMDuarte, Paulo; Silva, Susana Costa e; Ferreira, Margarida BernardoarticleclosedAccess
2018Measurement of the impact of music festivals on destination image: the case of a womad festivalDuarte, Paulo; Folgado-Fernández, José Antonio; Hernández-Mogollón, José ManuelarticleclosedAccess
2018Methods for modelling reflective-formative second order constructs in PLSDuarte, Paulo; Amaro, Suzanne FonsecaarticleclosedAccess
2017Online consumer behaviour of mass-customised apparel productsRibeiro, Liliana Simões; Duarte, Paulo; Miguel, Rui Alberto LopesarticleclosedAccess
2017Segmentation of Portuguese customers’ expectations from fitness programsRodrigues, Ricardo; Pinheiro, Paulo Gonçalves; Gouveia, Ana; Brás, Rui Miguel Marques; O’Hara, Kelly de Lemos Serrano; Duarte, Paulo; Esteves, Maria Dulce LealarticleopenAccess
2018The contribution of cultural events to the formation of the cognitive and affective images of a tourist destinationHernández-Mogollón, José Manuel; Duarte, Paulo; Folgado-Fernández, José AntonioarticleclosedAccess
21-Nov-2018The Role of Consumer-cause Identification and Attitude in the Intention to Purchase Cause-related ProductsDuarte, Paulo; Silva, Susana Costa earticleclosedAccess
2010The role of marketing in the promotion of breastfeedingPaço, Arminda; Rodrigues, Ricardo; Duarte, Paulo; Pinheiro, Paulo Gonçalves; Oliveira, José António Martinez Souto de; Soares, MartaarticleclosedAccess
2017The value of textual haptic information in online clothing shoppingRodrigues, Tomé; Silva, Susana C.; Duarte, PauloarticleclosedAccess