Gonçalves, Gisela2020-02-042020-02-042009Gonçalves, G. (2009). Public relations in Portugal. An analysis of the profession through the undergraduate curriculum, Public Relations Review, Vol 35 (3): 328-330,http://hdl.handle.net/10400.6/8981Higher education in public relations in Portugal has been expanding in recent years. The purpose of this research is to analyse undergraduate public relations programmes in Portugal within the Bologna Treaty reform. After having compared public relations curricula and defined the main features, an empirical research was applied in order to determine the opinion of public relations educators and practitioners about the ideal undergraduate plan of studies in public relations.engPublic relations educationUndergraduate studiesPortugaljournal article10.1016/j.pubrev.2009.05.003