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Abstract(s)
O presente trabalho discute em que medida a Prefeitura de Belo Horizonte e a Câmara Municipal
do Porto confeccionam, em suas campanhas audiovisuais, uma imagem de cidade que destoa
da que a população é capaz de experimentar em suas vivências e práticas diárias. Esta pesquisa
nasce da vontade de verificar se há por parte das cidades apresentadas nos vídeos uma
idealização que resulta numa reprodução que a difere da experiência cotidiana de seus
usuários. Para desenvolver esta pesquisa recorremos a uma revisão dos conceitos relativos aos
estudos de cidades, ao da comunicação e da comunicação política propriamente dita, desde o
seu significado etimológico à forma como esses conceitos interpelam as relações entre o poder
político e os cidadãos. Verificar de que maneira se dá a apropriação da cidade enquanto
instrumento de atuação política, tal qual o uso da comunicação enquanto ferramenta
ideológica, permite compreender os entornos em que se edificam as cidades das propagandas;
aqui acusadas de cenográficas. Para testarmos as hipóteses levantadas neste estudo realizamos
dois métodos; a análise de conteúdo e a aplicação de questionário, considerando que estes
métodos se enquadram nos objetivos e nas especificidades do nosso “corpus” da investigação.
This paper discusses the extent to what the City Hall of Belo Horizonte and the City Hall of Porto make an image of a city that differs from that which the population is able to experience in their everyday experiences and practices. This research is born from the desire to verify if there is by the cities presented in the videos an idealization that results in a reproduction that differs it from the daily experience of its users. In order to develop this research, we resorted to a review of the concepts related to city studies, to communication and political communication proper, from its etymological meaning to the way in which these concepts address the relations between political power and citizens. To verify in what way the appropriation of the city as an instrument of political action and the use of communication as an ideological tool, allows to understand the environments in which the cities of the advertisements are built; here accused of scenographic. To test the hypotheses raised in this study we performed two methods; the analysis of content and the application of a questionnaire, considering that these methods fit the objectives and specificities of our corpus of research.
This paper discusses the extent to what the City Hall of Belo Horizonte and the City Hall of Porto make an image of a city that differs from that which the population is able to experience in their everyday experiences and practices. This research is born from the desire to verify if there is by the cities presented in the videos an idealization that results in a reproduction that differs it from the daily experience of its users. In order to develop this research, we resorted to a review of the concepts related to city studies, to communication and political communication proper, from its etymological meaning to the way in which these concepts address the relations between political power and citizens. To verify in what way the appropriation of the city as an instrument of political action and the use of communication as an ideological tool, allows to understand the environments in which the cities of the advertisements are built; here accused of scenographic. To test the hypotheses raised in this study we performed two methods; the analysis of content and the application of a questionnaire, considering that these methods fit the objectives and specificities of our corpus of research.
Description
Keywords
Análise de Conteúdo Belo Horizonte Cidade Cidade Ideal Porto