Browsing by Author "Lopes, Jorge"
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- Gamification as a new trend in the co-creation processPublication . Rodrigues, Ivo; Soares, Nuno Filipe; Lopes, João; Oliveira, José Castro; Lopes, JorgePurpose: Interaction through the use of social media, smartphones, and online games is increasingly growing. Regarding games, it is estimated that part of the population spends more than 12 hours a week in interactions provided by online games. In this context, the objective of the present research is to study and deepen the connection between co-creation and gamification applied to the services sector. Originality/value: This research aims to contribute to the gap reduction in the existing literature in the areas of gamification and co-creation applied to the services sector. The fact that the research is applied to a peripheral region of Europe and to a different business sector contributes to a better understanding of the relationship established between gamified co-creation and the business sector in these types of regions. It also helps companies in the process of developing and implementing new strategies. Design/methodology/approach: By using a qualitative methodology, seven interviews were carried out in different companies located in Portugal and operating in the services sector. Findings: This research will allow a better understanding of the Portuguese business world and if this corporate environment is ready to work with new methodologies. It was possible to point out some good practices related to the implementation of a gamified co-creation methodology, as well as to provide an alert for the negative aspects that may arise when working under this approach. Companies acknowledge that the adoption of a gamified co-creation methodology brings some advantages and increases their competitiveness levels in the market.
- Networks, Innovation and Knowledge Transfer in Tourism Industry: An Empirical Study of SMEs in PortugalPublication . Lopes, João; Oliveira, Márcio; Lopes, Jorge; Zaman, UmerThe present study aims to investigate how commercialisation and knowledge transfer between the SMEs of the tourism sector and the higher education institutions (HEIs) are made, as well as to find out whether the SMEs of the tourism sector are part of tourism networks, and what their motivations are. We used a qualitative methodology, applying the triangulation method to eight SMEs and one HEI. The results indicate that the commercialisation and knowledge transfer between the SMEs and the HEIs are not effective. SMEs are part of regional networks of business innovation; however, they do not participate in R&D activities with HEIs. Some suggestions were made to SMEs, HEIs, and regional governments to speed up commercialisation and knowledge transfer in the tourism sector. We adapted the Triple Helix Model to the tourism sector, thus creating the “Triple Helix in the Tourism Context”. Only a few studies have researched knowledge commercialisation in the tourism sector, a gap that this article aims to compensate.