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Ética das Relações Públicas
O lugar que as relações públicas ocupam na sociedade contemporânea pode ser explicado pela necessidade de as empresas legitimarem as suas acções na esfera pública através de processos comunicacionais. No entanto, na gestão da tensão entre os interesses privados e públicos, as relações&#...
Opening the “Black Box” of University Entrepreneurial Intention in the Era of the COVID-19 Pandemic
This research aims to study the determinants of entrepreneurial intention in academia and compare the outcomes from two different moments, before and during the COVID-19 pandemic. For this purpose, a quantitative methodology was used, whereby a questionnaire was given to higher education...
Marketing Differences Study Motivations between Luso and Brazil Students
Motivation to learn is one of the most relevant aspects of student success in the learning process. Measuring motivation is essential in all higher education institutions (HEI). It is also important for teachers to understand the best way to encourage and motivate their students&#x...
Networks, Innovation and Knowledge Transfer in Tourism Industry: An Empirical Study of SMEs in Portugal
The present study aims to investigate how commercialisation and knowledge transfer between the SMEs of the tourism sector and the higher education institutions (HEIs) are made, as well as to find out whether the SMEs of the tourism sector are part of tourism networks, and ...
The Role of Open Innovation, and the Performance of European Union Regions
This research aims to detect the factors that best explain the performance of regional innovation in the European Union (EU), in the year 2019, and compare the obtained results with the factors used to elucidate the performance of regional innovation in the EU during the ...
