Browsing by Author "Silva, Ricardo Moreira da"
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- Purchase System for People with Reduced Mobility: Promoting Equity Idealized by Society 5.0Publication . Garcez, Ana; Silva, Ricardo Moreira da; Matos, Luís Carlos Inácio de; Lima, Tânia M.; Lima, César Emanoel Barbosa de; Santos, Fernando CharruaThe economic development of a nation is supported, in part, by entrepreneurship, as it allows job creation, adds value to new products and / or services, and is seen as a catalyst for social development. Currently, the world is moving towards “Society 5.0”, which seeks a sustainable, egalitarian society centered on the human being, where Digital Transformation will impact on the improvement of people's quality of life. The aim of this paper was to analyze the process of transition from intention to entrepreneurial action of a product based on technology, entitled “purchase system for people with reduced mobility”, developed within a start-up, that had as vision the "individual with reduced mobility". For it, was used the (N)ethnography (or study of individual life stories through the digital middle lens) to understand the process that analyzed using the following filters: (1) Presence of role models and mentors (2) Work Experience (3) Individual difference (4) Education and training (5) Firm Characteristics (6) Culture and Institutional environment and (7) Digital Transformation. It was possible to conclude that the purchase system for people with reduced mobility enables inclusion, not only in its use, but since its conception; that the whole process was only possible due to the presence of a series of facilitating conditions and that such conditions were planned for society 5.0, but, are not yet available to everyone, at all times and in all places, thus that this society 5.0 is still utopian, just one concept to be implemented.