Browsing by Author "Soares, Marta"
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- Breast Skin Temperature Evaluation in Lactating and Non-lactating Women by Thermography: An Exploratory StudyPublication . Gouveia, Ana; Pires, Luís Carlos Carvalho; Garcia, Nuno; Barbosa, Ana; Jesus, Ana; Pombo, Nuno; Soares, Marta; Oliveira, J. Martinez deDuring pregnancy and lactation, woman breasts feel changes like blood flow increasement, associated with a higher breast temperature. We performed an exploratory study of the breast skin temperature of lactating and non-lactating women based on thermography, with a qualitative analysis of the temperature patterns and a quantitative evaluation of the differences. Frontal breast thermograms of four non-lactating young women and four women with well-established lactation were acquired and analyzed. Qualitative analysis of the images obtained show some evidence of the existence of a characteristic skin temperature pattern for lactating women. Quantitative differences between thermograms were also noticed, especially when considering dispersion metrics: lactating women present higher breast skin temperature gradients and amplitudes. Results obtained, especially based on central tendency metrics, should be interpreted with caution because some of the acquisition conditions for non-lactating women may lead to some bias on the results. Further investigation will be performed to quantify breast skin temperature gradient and be able to classify images based in the breast skin temperature pattern.
- The role of marketing in the promotion of breastfeedingPublication . Paço, Arminda; Rodrigues, Ricardo; Duarte, Paulo; Pinheiro, Paulo; Oliveira, José António Martinez Souto de; Soares, MartaIn recent years, researchers and health-care professionals have shown a growing interest in the health benefits associated with breastfeeding and the dangers associated with bottle feeding. At the same time, there has been a growing number of medical and academic studies showing that breastfeeding is beneficial and necessary. However, despite its being a socially important theme, little research has been undertaken in the marketing of breastfeeding. The purpose of this article is to review the use of social marketing as a tool for enhancing health promotion programmes, specifically those seeking to encourage the adoption of breastfeeding and to increase its prevalence. The implementation of the first phase of such a programme is described in the article. Based on a sample of women, this study illustrates mothers' knowledge of breastfeeding, showing that social marketing programmes are needed to improve their level of access to information and increase the prevalence of breastfeeding.