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- Party Newspapers Perspectives and ChoicesPublication . Espírito Santo, Paula do; Costa, BrunoThe focus of this article is on how different parties use its party newspapers as instruments of political communication, in the current political context, particularly in Portuguese press. As is to be expected, the newspapers reproduce the party’s vision and help disseminate their leaders’ political ideals and proposals. There are, however, significant differences in the history and format of each publication, in terms of the way the political message is put across and the scope of the subjects addressed. This article is based on a content analysis technique, through a categorical qualitative and quantitative systematization. The expected results are centered on the discussion about the communication strategies of ideologically different party newspapers which are visible in front pages. Moreover, this study is expected to contribute to the discussion about personalization in politics, focusing and considering in particular party newspapers. This is a subject that has been scarcely investigated in communication studies and in political science, despite the presence and ideological place of party newspapers in the past and at present. The aim of this article is to make a contribution toward demonstrating and boosting the interest of this important support to party life and politics.
- The relevance of public speech in the presidency of Donald Trump – the US elections in analysisPublication . Costa, Bruno; Khudoliy, AnatoliyThe importance of the US presidential elections results from the analysis of several factors, both at the systemic level and their impact on the international political order. In the middle term of the Donald Trump’s presidency, it is important to analyze the discourse model used and its impact on election results. In fact, many studies have focused on the characteristics of the voters that led to Trump’s victory, leading a short discussion about the importance and the role of public speech in the electoral battle of 2016. The campaign discourse and the way Donald Trump keep the communication strategy during the mandate is a key element to understand the US political system and could represent a new model to analyze the different concepts of leadership at a global level. A close insight into it can illustrate many facets and facts about discourse as an instrument in electoral campaign and how it is perceived by voters. The study investigates D. Trump’s speeches during the 2016 presidential elections in order to identify his sentiments, discourse themes and strategies. We used the technique of content analysis and eventanalysis, along with the descriptive approach, with the aim of outlining the impact of Donald Trump’s public speeches during this period. The study revealed that Trump’s speeches were topic oriented. The study allowed us to deepen the knowledge about the role of political public speeches and the new strategy adopted by Donald Trump to keep a significant average of supporters.