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- Creative Collaborative Circular Economics, Exponential System Design for Sustainability in Fashion DesignPublication . Fernandes, Solange Rosa; Lucas, José Mendes; Cruchinho, Alexandra Isabel; Madeira, Maria José Aguilarapproaches and contributions from design to sustainability aiming to raise responsiveness and awareness among fashion design students and local communities about the conscious and sustainable production and consumption of fashion product". This thesis fits in the area of design, especially in the applicability of the multidisciplinary way of thinking, creativity, empathy and experimentation that is part of the design thinking methodology with the consumer as the starting point and centre of attention, and its interrelations with social innovation, environmental sustainability, fashion design considering the entire life cycle of products, services and systems. Undergraduate and Master of Fashion Design students at the University of Beira Interior develop collection projects and the (coordinated) clothes are kept in a closed warehouse, only eventually attending some events. Thus, the following opportunities were perceived: (i) Environmental Dimension: Promote a better designation and destination for these clothes; (ii) Collaborative Economy: Reuse through a new P2P business model; (iii) Social innovation: Sensitize and make society aware of new business models, contributing to and increasing the importance of the designer in the way of thinking and seeking creative solutions to social and environmental problems. What could one do with these practically stored clothes without public accessibility? Here are the reasons for a proposal to implement a new business model in Covilhã, Portugal. This thesis proposes the business model “Exponential System Design for Sustainability in Fashion” that can be called Exponential since it is scalable and modular, collaborative and sustainable services in fashion products. It may be replicable in its entirety, or in parts, in other places and contexts, adopting modularity as an adaptive resource. Initially identifies whether the perceived barriers to traditional Portuguese consumer behavior. But, for the new generation is a matter of awareness, as Portugal is also receiving influences from other cultures. Accelerating sustainable development requires a paradigm shift in terms of the production process in order to migrate from a linear to a circular economy. This comprises changing habits, mindsets and methods rooted in society. So far in terms of territorial innovation, there is no knowledge of business models that replace access property with the stated characteristics.