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- The Hard Life: A Pedagogical Experience in Industrial DesignPublication . Borges, Afonso; Vicente, JoséThispaperseekstoanalyzeanddiscussaredesignprojectdeveloped by students of master’s degree in industrial design. Based on the book The Hard Life, from English designer Jasper Morrison, the briefing proposed the devel- opment of concepts for new products inspired by the selection of objects in the book, and respective written interpretations. It seeks to explore the dialogue between the original objects – their use, Morrison’s interpretation - and the reinterpretation made by the students considering the current material culture. Accompanied and coordinated with Bisarro, contemporary studio dedicated to the artisan production of small series in Bisalhães black clay, UNESCO Immaterial Cultural Heritage, the project seeks to explore the boundaries and common ground between memory and contemporary times. More than the results, it is intended to discuss proposals and approaches, from functional interpretations, formal inspiration, to the appropriation of affordance and gesture.