Repository logo
 
Publication

Clustering consumers who engage in boycotting: New insights into the relationship between political consumerism and institutional trust

dc.contributor.authorBaptista, Nuno Tiago
dc.contributor.authorRodrigues, Ricardo
dc.date.accessioned2018-03-23T12:13:30Z
dc.date.available2018-03-23T12:13:30Z
dc.date.issued2018-01-27
dc.date.updated2018-03-23T10:48:08Z
dc.description.abstractThis study proposes a segmentation model for European consumers engaging in boycotting and examines each segment’s level of trust in public institutions. Using data from the European Social Survey (ESS), measures of generalized trust, social participation, interest in politics, human values and demographics were used as segmentation variables in a two-cluster solution. The two clusters, labeled conservative majority and active idealists, revealed significant differences in their levels of institutional trust in 10 of the 21 countries analyzed. These findings highlight the potential heterogeneity of consumers engaging in boycotting and offer an explanation for extant contrasting findings regarding the relationship between institutional trust and political consumerism.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier1865-1984en_US
dc.identifier.citationBaptista, Nuno Tiago; Rodrigues, Ricardo Gouveia. Clustering consumers who engage in boycotting: New insights into the relationship between political consumerism and institutional trust, International Review on Public and Nonprofit Marketing, ., 1-18, 2018.pt_PT
dc.identifier.doi10.1007/s12208-018-0192-8pt_PT
dc.identifier.issn1865-1984
dc.identifier.issn1865-1984
dc.identifier.issn1865-1984
dc.identifier.issn1865-1984
dc.identifier.issn1865-1984
dc.identifier.urihttp://hdl.handle.net/10400.6/4714
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.relation.ispartofseries1;
dc.subjectBoycottingpt_PT
dc.subjectInstitutional Trustpt_PT
dc.subjectPolitical Consumerism;pt_PT
dc.subjectSegmentationpt_PT
dc.titleClustering consumers who engage in boycotting: New insights into the relationship between political consumerism and institutional trustpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage104pt_PT
oaire.citation.startPage87pt_PT
oaire.citation.titleInternational Review on Public and Nonprofit Marketingpt_PT
oaire.citation.volume15pt_PT
person.familyNameRodrigues
person.givenNameRicardo
person.identifier.ciencia-id6216-A58F-B062
person.identifier.orcid0000-0001-6382-5147
person.identifier.ridA-7722-2010
person.identifier.scopus-author-id35772768800
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublicationc3092198-6fff-4b9f-9c6f-93b3ca3ab4ee
relation.isAuthorOfPublication.latestForDiscoveryc3092198-6fff-4b9f-9c6f-93b3ca3ab4ee

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
Baptista, Rodrigues - 2018 - Clustering consumers who engage in boycotting New insights into the relationship between political consumer.pdf
Size:
496.89 KB
Format:
Adobe Portable Document Format
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description: