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Market Orientation and Hotel Industry: Developing a Measurement Model

2019Journal article Open access
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dc.contributor.authorSampaio, Carlos Alberto Fernandes
dc.contributor.authorHernández-Mogollón, José Manuel
dc.contributor.authorRodrigues, Ricardo
dc.date.accessioned2018-11-30T13:42:15Z
dc.date.available2018-11-30T13:42:15Z
dc.date.issued2019
dc.description.abstractThis study seeks to fill a gap in market orientation literature about the hotel industry and deals with the construction of a market orientation scale tailored based on a sample obtained from the hotel industry in a multicultural context. The proposed model has three dimensions: intelligence generation, intelligence dissemination and coordinated response to the client, competition and market structure domains. Research results indicate that the scale has good psychometric indicators. Content validity was assessed by questioning a group of marketing experts across Western Europe. Working data indicates that the proposed model holds convergent and discriminant validity as well reliability.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationSampaio, C. A. F., Hernández-Mogollón, J. M., & Rodrigues, R. G. (2019). Market orientation and hotel industry: Developing a measurement model. Lecture Notes in Electrical Engineering. https://doi.org/10.1007/978-3-319-91334-6_146pt_PT
dc.identifier.doi10.1007/978-3-319-91334-6_146pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.6/6567
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.subjectMarket Orientationpt_PT
dc.subjectHotel Industrypt_PT
dc.subjectScale Developmentpt_PT
dc.titleMarket Orientation and Hotel Industry: Developing a Measurement Modelpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/5876/UID%2FGES%2F04630%2F2013/PT
oaire.citation.endPage1065pt_PT
oaire.citation.startPage1058pt_PT
oaire.citation.titleLecture Notes in Electrical Engineeringpt_PT
oaire.citation.volume505pt_PT
oaire.fundingStream5876
person.familyNameFernandes Sampaio
person.familyNameRodrigues
person.givenNameCarlos Alberto
person.givenNameRicardo
person.identifier.ciencia-idE61E-4CFD-7E81
person.identifier.ciencia-id6216-A58F-B062
person.identifier.orcid0000-0002-5249-7798
person.identifier.orcid0000-0001-6382-5147
person.identifier.ridA-7722-2010
person.identifier.scopus-author-id35772768800
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
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relation.isAuthorOfPublicationc3092198-6fff-4b9f-9c6f-93b3ca3ab4ee
relation.isAuthorOfPublication.latestForDiscoveryc3092198-6fff-4b9f-9c6f-93b3ca3ab4ee
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