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Advisor(s)
Abstract(s)
This paper assesses the potential for technological modernisation and innovation based on Information and Communication Technologies (ICT) in agri-food companies located in the central region of Portugal. The survey was applied to 50 agri-food companies of Cereals, Cheese, Olive oil, Dry sausages, Honey, Wine, and Horticultural sectors. Survey results can be summarised as: The large majority of companies use computers and have Internet service. Most of companies don't have a webpage and neither use Internet for advertising campaigns, selling or buying products. Half of companies use social networks for business purposes. Most companies haven't promoted collaborators training in ICT in the last year. Companies claim that possessing a webpage and attending ICT training will be the technological solutions that will improve their productivity and/or marketing products and services. For each sector, recommendations and suggestions were provided in order to promote the use of ICT for business purposes.
Description
Keywords
ICT -Communication Technologies Agri-food Innovation Potential Analysis