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Marketing Differences Study Motivations between Luso and Brazil Students

2021Journal article Open access
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dc.contributor.authorRodrigues, Ricardo Gouveia
dc.contributor.authorSilva, Rui
dc.contributor.authorLeal, Carmem
dc.contributor.authorMainardes, Emerson Wagner
dc.date.accessioned2021-05-25T15:13:33Z
dc.date.available2021-05-25T15:13:33Z
dc.date.issued2021
dc.description.abstractMotivation to learn is one of the most relevant aspects of student success in the learning process. Measuring motivation is essential in all higher education institutions (HEI). It is also important for teachers to understand the best way to encourage and motivate their students to make enforces in their constant learning. This study’s general objective is to understand if there are differences in motivation to study Marketing curricular units between Portuguese (PT) and Brazilian (BR) students. We applied the Academic Motivation Scale to 156 students (82 PT and 74 BR) to measure their motivation and understand significant differences. The results showed that both groups of students are intrinsically and extrinsically motivated to study Marketing, although Brazilian students have higher motivation indices. This study contributes to the evolution of knowledge in higher education. It allows institutions to take short, medium and long-term measures on how to increase their students’ motivation levels. The use of the scale adapted to Marketing is also one of the contributions to future studiespt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationRodrigues, R. G., Silva, R., Leal, C., & Mainardes, E. W. (2021). Marketing Differences Study Motivations between Luso and Brazil Students. Journal of Open Innovation: Technology, Market, and Complexity, 7(2), 124. https://doi.org/10.3390/joitmc7020124pt_PT
dc.identifier.doi10.3390/joitmc7020124pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.6/11174
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherMDPIpt_PT
dc.relationResearch Unit in Business Sciences
dc.relationCentre for Transdisciplinary Development Studies
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectAcademic Motivation Scalept_PT
dc.subjectHigher educationpt_PT
dc.subjectMarketingpt_PT
dc.subjectLuso-Brazilian studentspt_PT
dc.titleMarketing Differences Study Motivations between Luso and Brazil Studentspt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleResearch Unit in Business Sciences
oaire.awardTitleCentre for Transdisciplinary Development Studies
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04630%2F2020/PT
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04011%2F2020/PT
oaire.citation.issue2pt_PT
oaire.citation.titleJournal of Open Innovation: Technology, Market, and Complexitypt_PT
oaire.citation.volume7pt_PT
oaire.fundingStream6817 - DCRRNI ID
oaire.fundingStream6817 - DCRRNI ID
person.familyNameRodrigues
person.familyNameJorge Rodrigues da Silva
person.familyNameLeal
person.familyNameMainardes
person.givenNameRicardo
person.givenNameRui
person.givenNameCarmem
person.givenNameEmerson
person.identifier.ciencia-id6216-A58F-B062
person.identifier.ciencia-idD911-DF46-AEBF
person.identifier.ciencia-id8317-B0F5-686D
person.identifier.orcid0000-0001-6382-5147
person.identifier.orcid0000-0002-0283-9462
person.identifier.orcid0000-0002-7860-9858
person.identifier.orcid0000-0003-2525-275X
person.identifier.ridA-7722-2010
person.identifier.ridV-7073-2017
person.identifier.ridL-6018-2018
person.identifier.scopus-author-id35772768800
person.identifier.scopus-author-id57188752002
person.identifier.scopus-author-id57191975818
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
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