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Abstract(s)
A cultura contemporânea une o Branding e o Design de Moda de uma forma única.
O presente trabalho visa propor um modelo de estruturação e identidade visual de uma
conferência que possibilite a exposição e a partilha de conhecimentos destas duas áreas.
O propósito da criação deste modelo é permitir que se aprofundem os conhecimentos e
os processos criativos do Branding e do Design de Moda, para a reprodução de futuras
conferências.
A problemática concentra-se em definir os princípios orientadores que devem presidir à
concepção do modelo. Para alcançar esta definição, foi aplicada a metodologia não-interventiva,
ao que corresponde o Estado da Arte, e foi também aplicada a metodologia
interventiva, ao que corresponde a componente projectual.
O Estudo de Caso, inserido no Estado da Arte, é relevante para a compreensão de
conceitos que se relacionam com o tema do projecto, pois oferece uma perspectiva do ponto
de vista da organização e da comunicação, que se relaciona com esta temática. Este envolveu
uma análise aprofundada das características gerais e dos elementos do Sistema de Identidade
Visual de quatro marcas, com o objectivo de diagnosticar o posicionamento e o
funcionamento destas. A partir do Estudo de Caso, foi concebida a marca CONFERÊNCIA
BRANDING & MODA, em que a sua missão se concentra na divulgação e comunicação dos
conceitos adjacentes ao tema desenvolvido. O mesmo acontece com a promessa, que
pretende promover a cultura do Branding e do Design de Moda, através do modelo de
conferência.
A imagem de marca da conferência segue uma linguagem visual coerente e integradora
dos pareceres do Branding e do Design de Moda, e contém uma identidade que segue as
mesmas tendências das marcas analisadas, fornecendo pistas para trabalhos futuros nesta
matéria.
Contemporary culture combines Branding and Fashion Design in a unique way. The present study aims to propose a model of structuring and visual identity of a conference that allows the presentation and sharing of knowledge in these two areas. The purpose of the creation of this model is to allow deepen the knowledge and the creative processes of Branding and Fashion Design, for the reproduction of future conferences. The question and the problem focuse on defining the guiding principles that should govern the design of the model. To achieve this definition, the methodology applied was noninterventional, which corresponds to the state of the art, and also interventional, which corresponds to the project-component. The Case Study, included in the state of the art, is relevant to an understanding of concepts related to the theme of the project, and offers a perspective from the point of view of the organization and communication as it relates to this subject. This involved a thorough analysis of the general characteristics and elements of the Visual System Identity of four brands, in order to diagnose the position and operation of these. From the case study, was designed the brand of the CONFERÊNCIA BRANDING & MODA (CONFERENCE FASHION AND BRANDING), where its mission focuses on the dissemination and communication of concepts surrounding the theme. The same happens with the promise, which aims to promote the culture of Branding and Fashion Design, through the conference model. The visual identity of the conference follows a consistent visual language and integrates the opinions of Branding and Fashion Design, and contains an identity that follows the same trends of brands analyzed, providing clues for a future work in this area.
Contemporary culture combines Branding and Fashion Design in a unique way. The present study aims to propose a model of structuring and visual identity of a conference that allows the presentation and sharing of knowledge in these two areas. The purpose of the creation of this model is to allow deepen the knowledge and the creative processes of Branding and Fashion Design, for the reproduction of future conferences. The question and the problem focuse on defining the guiding principles that should govern the design of the model. To achieve this definition, the methodology applied was noninterventional, which corresponds to the state of the art, and also interventional, which corresponds to the project-component. The Case Study, included in the state of the art, is relevant to an understanding of concepts related to the theme of the project, and offers a perspective from the point of view of the organization and communication as it relates to this subject. This involved a thorough analysis of the general characteristics and elements of the Visual System Identity of four brands, in order to diagnose the position and operation of these. From the case study, was designed the brand of the CONFERÊNCIA BRANDING & MODA (CONFERENCE FASHION AND BRANDING), where its mission focuses on the dissemination and communication of concepts surrounding the theme. The same happens with the promise, which aims to promote the culture of Branding and Fashion Design, through the conference model. The visual identity of the conference follows a consistent visual language and integrates the opinions of Branding and Fashion Design, and contains an identity that follows the same trends of brands analyzed, providing clues for a future work in this area.
Description
Keywords
Design moda Branding Marca - Sistema de identidade visual - Estudo de casos Marca - Conferência branding & moda - Modelo
Pedagogical Context
Citation
Publisher
Universidade da Beira Interior