| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 2.71 MB | Adobe PDF |
Authors
Abstract(s)
Esta dissertação e projeto fundamenta-se num tema atual no meio da moda, que é o aumento
do consumo por parte do público masculino, de modo a buscar as bases para a criação de uma
marca de acessórios voltada a este público.
O mercado está saturado de marcas de todos os tipos isto contribui para o público ser cada vez
mais exigente com aquilo que quer consumir. Como a exigência é maior e a oferta é grande, é
necessário que os produtos possuam um diferencial que conquistem o consumidor. Para facilitar
esta escolha, este projeto apresenta a marca SIR, que preza pelo design e pelas necessidades
do homem moderno, estando atenta ao que o público masculino diz.
Foi desenvolvida a pesquisa preliminar, observação direta nas lojas em que o público se
encontra, estudos de caso em marcas que possuem a mesma linguagem entrevistas para se
perceber as necessidades do público e qual o produto em que sentem uma necessidade de
diferenciação. A partir disso, foi desenvolvida uma marca e sua identidade corporativa,
estratégias e design e também foi eleito um produto – mochila – para desenvolver um protótipo
e, com isto, fazer com que a marca corresponda e responda às exigências de forma satisfatória.
Para a implementação do projeto, foram aplicados conceitos obtidos através do estado da arte
através da metodologia não intervencionista – revisão da literatura e estudos de caso – e
metodologia intervencionista com as entrevistas e o projeto.
This dissertation and project is based on a current theme in the midst of fashion industry, which is the increase in consumption by the male audience, in order to seek the basis for the creation of an accessory brand aimed at this public. The market is saturated with brands of all kinds and this contributes to the public being more and more demanding with what they want to consume. As the requirements and expectations from the public are higher and the supply are plenty, it is fundamental that the products have a differential in order to get this consumer. To facilitate this choice, this project presents the SIR brand, which values the design and the needs of modern man, being attentive to what the male audience says. Preliminary research was conducted, direct observation in the stores where the public is, case studies in brands that have the same language, interviews to understand the needs of the public and which product they feel a need for differentiation. From this, a brand and its corporate identity, strategies and design were developed and also a product - backpack - to develop a prototype and, with this, to make the brand meet and respond to the requirements in a satisfactory way. For the implementation of the project, concepts obtained through the state of the art were applied through non interventionist methodology - literature review and case studies - and interventionist methodology with the interviews and the project.
This dissertation and project is based on a current theme in the midst of fashion industry, which is the increase in consumption by the male audience, in order to seek the basis for the creation of an accessory brand aimed at this public. The market is saturated with brands of all kinds and this contributes to the public being more and more demanding with what they want to consume. As the requirements and expectations from the public are higher and the supply are plenty, it is fundamental that the products have a differential in order to get this consumer. To facilitate this choice, this project presents the SIR brand, which values the design and the needs of modern man, being attentive to what the male audience says. Preliminary research was conducted, direct observation in the stores where the public is, case studies in brands that have the same language, interviews to understand the needs of the public and which product they feel a need for differentiation. From this, a brand and its corporate identity, strategies and design were developed and also a product - backpack - to develop a prototype and, with this, to make the brand meet and respond to the requirements in a satisfactory way. For the implementation of the project, concepts obtained through the state of the art were applied through non interventionist methodology - literature review and case studies - and interventionist methodology with the interviews and the project.
Description
Keywords
Acessórios Design Marca Moda Sir