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Abstract(s)
Esta pesquisa aborda a representação feminina e seus corpos em cinco imagens
publicitárias de diferentes veículos de comunicação e autores. É feita uma interpretação das
representações dos corpos na publicidade, percebendo-os não como algo natural, mas como
produto da cultura no qual se insere, levantando hipóteses sobre o corpo como um símbolo
contemporâneo. Têm-se como uma das bases o conceito de habitus (BOURDIEU, 1992, 2003)
para se criar conceitos a respeito do corpo e atribuir-lhe valores de acordo com a sociedade.
Posteriormente, é abordada a questão da sedução exercida pelo corpo em seus expectadores e
a transformação do corpo e da figura feminina perante a sociedade. Por fim, são analisadas
cinco imagens, considerando o enquadramento teórico apresentado no desenvolvimento da
dissertação. As imagens analisadas apresentam assim uma nova referência feminina
contemporânea, sendo que cada personagem pode ser caracterizada como um ser de
múltiplas faces ainda que todas habitem uma mesma figura.
This research approaches the women representation and their bodies in five advertising images of different communication vehicles and authors. An interpretation is made about the representations of bodies in advertising, perceiving them not as something natural, but as a product of the culture in which it’s inserted, raising hypotheses about the body as a contemporary symbol. One of the bases, is the concept of habitus (BOURDIEU, 1992, 2003) to create concepts about the body and assign values to it according to society. After, the question of the seduction exercised by the body in its spectators and the transformation of the body and the female figure in front of the society is approached. In the end, five images are analyzed, considering the theoretical chart presented in the development of the dissertation. The analyzed images present a new contemporary feminine reference, being that each character can be characterized as a being of multiple sides even though they all inhabit the same figure.
This research approaches the women representation and their bodies in five advertising images of different communication vehicles and authors. An interpretation is made about the representations of bodies in advertising, perceiving them not as something natural, but as a product of the culture in which it’s inserted, raising hypotheses about the body as a contemporary symbol. One of the bases, is the concept of habitus (BOURDIEU, 1992, 2003) to create concepts about the body and assign values to it according to society. After, the question of the seduction exercised by the body in its spectators and the transformation of the body and the female figure in front of the society is approached. In the end, five images are analyzed, considering the theoretical chart presented in the development of the dissertation. The analyzed images present a new contemporary feminine reference, being that each character can be characterized as a being of multiple sides even though they all inhabit the same figure.
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Keywords
Corpo Fotografia Moda Mulher Publicidade Representação