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Abstract(s)
Este projeto objetiva apresentar a criação de uma marca para a marca BLOBS AND DROPS, que consiste na apresentação de artigos impermeáveis com estampas divertidas, coloridas e criativas. É pretendido que o consumidor ganhe proximidade com a submarca, baseado em conceitos de Branding e Design de moda.
Visto que se trata de uma marca de impermeáveis com estampados estudou-se a evolução das técnicas de estamparia desde os tempos antigos até as técnicas atualmente utilizadas, sendo a técnica com maior destaque para este projeto a de Estamparia Digital.
A ideia da criação de uma marca de impermeáveis surgiu de uma necessidade sentida por consumidores próximos que haviam procurado no mercado e a oferta era muito escassa.
This project aims to present a creation of a sub brand for the brand BLOBS AND DROPS, which consists in the presentation of waterproof materials in a funny, colorful and creative way. It is intended that the consumer gain proximity with the sub brand, having in mind concepts like Branding and Fashion Design. Since it is a fashion label of waterproof materials with prints, it was studied the evolution of the techniques for printing from ancient times to the techniques currently used, the technique with greater emphasis on this project is Digital Printing. The idea of creating a waterproof fashion label emerged from the necessity felt in the consumers nearby and the low offer in the market.
This project aims to present a creation of a sub brand for the brand BLOBS AND DROPS, which consists in the presentation of waterproof materials in a funny, colorful and creative way. It is intended that the consumer gain proximity with the sub brand, having in mind concepts like Branding and Fashion Design. Since it is a fashion label of waterproof materials with prints, it was studied the evolution of the techniques for printing from ancient times to the techniques currently used, the technique with greater emphasis on this project is Digital Printing. The idea of creating a waterproof fashion label emerged from the necessity felt in the consumers nearby and the low offer in the market.
Description
Keywords
Branding Design moda Vestuário impermeável - Estamparia digital Estamparia digital - Submarca de impermeáveis
Citation
Publisher
Universidade da Beira Interior