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Corporate social responsibility, social entrepreneurship and sport programs to develop social capital at community level

2015Journal article Restricted access
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dc.contributor.authorMiragaia, D. A. M.
dc.contributor.authorMartins, Catarina Isabel Nunes
dc.contributor.authorKluka, Darlene A.
dc.contributor.authorHavens, Andrew
dc.date.accessioned2020-02-03T14:34:39Z
dc.date.available2020-02-03T14:34:39Z
dc.date.issued2015
dc.description.abstractThe aim of this study was to analyze the reasons that lead companies to support/sponsor, sport projects involving the development of social capital at community level. A questionnaire with five dimensions (innovation/creativity; motivation; social responsibility; image and finally sales/money) was administered to 32 managers from 15 organizations that supported/sponsored a sport program designed to develop children’s social capital. Contrary to the belief that financial profit is the most compelling reason for the existence of business, companies have begun to be involved in conducting business that also involves social responsibility; increasing notoriety in the marketplace; developing actions to benefit others; demonstrating concern about challenges facing a community; increasing credibility; enhancing reputation; and creating a company culture that is inclusive of a community. This investigation reveals that corporate involvement in social responsibility initiatives improve positioning in the market place, which can reflect increased consumer loyalty. It may also increase motivation of employees which can be reflected in increased productivity.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationMiragaia, D. A. M., Martins, C. I. N., Kluka, D. A., & Havens, A. (2015). Corporate social responsibility, social entrepreneurship and sport programs to develop social capital at community level. International Review on Public and Nonprofit Marketing, 12 (2), 141-154, doi: 10.1007/s12208-015-0131-xpt_PT
dc.identifier.doi10.1007/s12208-015-0131-xpt_PT
dc.identifier.urihttp://hdl.handle.net/10400.6/8963
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherSpringerpt_PT
dc.subjectCorporate social responsibilitypt_PT
dc.subjectSocial entrepreneurshippt_PT
dc.subjectSocial marketingpt_PT
dc.subjectSportpt_PT
dc.subjectLocal communitypt_PT
dc.titleCorporate social responsibility, social entrepreneurship and sport programs to develop social capital at community levelpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage154pt_PT
oaire.citation.issue2pt_PT
oaire.citation.startPage141pt_PT
oaire.citation.titleInternational Review on Public and Nonprofit Marketingpt_PT
oaire.citation.volume12pt_PT
person.familyNameMiragaia
person.givenNameDina
person.identifier.ciencia-id101A-EED9-E982
person.identifier.orcid0000-0002-9162-1456
person.identifier.scopus-author-id55647182600
rcaap.embargofctCopyright cedido à editora no momento da publicação.pt_PT
rcaap.rightsclosedAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublicationf043323d-43b9-4706-b7ed-4012d034037a
relation.isAuthorOfPublication.latestForDiscoveryf043323d-43b9-4706-b7ed-4012d034037a

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