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Gamification as a new trend in the co-creation process

2021Journal article Open access
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dc.contributor.authorRodrigues, Ivo
dc.contributor.authorSoares, Nuno Filipe
dc.contributor.authorLopes, João
dc.contributor.authorOliveira, José Castro
dc.contributor.authorLopes, Jorge
dc.date.accessioned2021-11-16T15:34:15Z
dc.date.available2021-11-16T15:34:15Z
dc.date.issued2021
dc.description.abstractPurpose: Interaction through the use of social media, smartphones, and online games is increasingly growing. Regarding games, it is estimated that part of the population spends more than 12 hours a week in interactions provided by online games. In this context, the objective of the present research is to study and deepen the connection between co-creation and gamification applied to the services sector. Originality/value: This research aims to contribute to the gap reduction in the existing literature in the areas of gamification and co-creation applied to the services sector. The fact that the research is applied to a peripheral region of Europe and to a different business sector contributes to a better understanding of the relationship established between gamified co-creation and the business sector in these types of regions. It also helps companies in the process of developing and implementing new strategies. Design/methodology/approach: By using a qualitative methodology, seven interviews were carried out in different companies located in Portugal and operating in the services sector. Findings: This research will allow a better understanding of the Portuguese business world and if this corporate environment is ready to work with new methodologies. It was possible to point out some good practices related to the implementation of a gamified co-creation methodology, as well as to provide an alert for the negative aspects that may arise when working under this approach. Companies acknowledge that the adoption of a gamified co-creation methodology brings some advantages and increases their competitiveness levels in the market.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationRodrigues, I. M. F. M., Soares, N. F. M., Lopes, J. M., Oliveira, J. C., & Lopes, J. M. N. G. (2021). Gamification as a new trend in the co-creation process. Revista de Administração Mackenzie, 22(4), 1–33. https://doi.org/10.1590/1678-6971/eramr210132pt_PT
dc.identifier.doi10.1590/1678-6971/eramr210132pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.6/11289
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectGamificationpt_PT
dc.subjectCo-creationpt_PT
dc.subjectCompaniespt_PT
dc.subjectMarketingpt_PT
dc.subjectPeripheral regionpt_PT
dc.titleGamification as a new trend in the co-creation processpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.titleRAM. Revista de Administração Mackenziept_PT
person.familyNameMira Abreu Rodrigues
person.familyNameSoares
person.familyNameLopes
person.familyNameCastro Oliveira
person.familyNameLopes
person.givenNameIvo Manuel
person.givenNameNuno Filipe
person.givenNameJoão
person.givenNameJosé
person.givenNameJorge
person.identifierD-8657-2019
person.identifier.ciencia-id3012-7616-D7A6
person.identifier.ciencia-id2A15-2F67-8E45
person.identifier.ciencia-idB11B-C0E3-B8E5
person.identifier.ciencia-idBF11-4D09-3BEA
person.identifier.orcid0000-0002-1141-9822
person.identifier.orcid0000-0002-1869-0244
person.identifier.orcid0000-0002-2968-4026
person.identifier.orcid0000-0003-4014-8491
person.identifier.orcid0000-0002-2417-0659
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
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relation.isAuthorOfPublication.latestForDiscoverycc7427d2-d1ca-4847-b3af-1b1608acaae6

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