Browsing by Author "Duarte, Paulo"
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- Craft beer–a systematic literature review and research agendaPublication . Nave, Edgar; Duarte, Paulo; Rodrigues, Ricardo Gouveia; Paço, Arminda; Alves, Helena; Oliveira, TiagoIn recent years, the craft beer (CB) industry has gained impetus and has experienced significant growth in scientific publications. This study aims to present a systematic review of the literature on CB in areas related to economic and business sciences. Based on the data from Scopus, Web of Science and a set of articles not indexed to these databases until June 2021, a total of 132 articles were included for analysis, using bibliometric and content analysis techniques. The study allowed us to identify that CB has four main clusters/themes of research, namely, CB industry and market, marketing and branding, consumer behavior and sustainability. Detailed information on the clusters is provided. In addition, the results showed that publications addressing CB have grown significantly from 2015 onwards and are dispersed across many journals, with none assuming a clear leadership. Quantitative approaches account for more than half of publications. This study is a useful guide for academics intending to develop studies with CB. It provides a framework to structure future research by identifying existing literature clusters and proposes several research propositions. The findings from this study are useful for CB companies to get an overview of the main issues affecting the CB industry and market to be able to adapt their strategies and stay aligned with market tendencies in the four main clusters identified. This is the first systematic review of CB. Therefore, it provides a significant contribution to frame and strengthening the literature on CB and serves as a reference for future research. Based on the content analysis and cluster identification, the findings portray the status of current research. Accordingly, a set of research opportunities are offered.
- Determinants of intentions to use a pilgrimage app: a cross-cultural comparisonPublication . Amaro, Suzanne; Duarte, Paulo; Antunes, ÂngelaThe main aim of this study is to examine which features pilgrims from six nationalities walking the Camino de Santiago most value in a pilgrimage app and to determine which ones most influence intentions to use it. Data were collected through an online questionnaire. The 911 responses were analysed using ANOVA and PLS-SEM. The features related to general information are the strongest predictor of intentions to use a pilgrimage app and there is only one significant difference among nationalities regarding the determinants of intentions to use it. The findings of the study are useful for the development of pilgrimage apps.
- Do Digital Marketing really boost city tourism? Evidences from Porto’s ExperiencePublication . Castro, Sandra; Silva, Susana Costa e; Duarte, PauloPurpose: This article analyses the digital marketing strategy of Porto City, aiming at providing a theoretical and practical contribution on the importance of digital marketing tools to promote tourist destinations. Methodology: The current study applies the case-study methodology using two sets of data: (1) semi-structured focused interviews were carried out with tourists and key players on the promotion of Porto as tourism destination; (2) information available on the official websites of “Porto Destination” management entities. A model on Search Engine Marketing and display advertising applied to tourism is proposed. Findings: We found that these are very effective tools when it comes to attracting traffic to the destination websites, and that are likely to successfully explain the efficiency of the online promotion of a place. Another relevant result is the importance of the customization, which can be attained through the qualification of users and through the collected data on their preferences, through social networks and feedback. Originality/value: The originality of the study stems from the adoption of the theoretical determinants used, the proposed model of analysis and the different theoretical bodies from where the constructs and relations were pulled out. This way the paper provides a new way to approach the problem of marketing a touristic destination. Research limitations: Due to the difficulty to motivate tourists to participate in the interviews, the main limitation of the study is the number of interviews conducted.
- Effect of the Internet and online social media on awareness of ACSM physical activity recommendationsPublication . Esteves, Dulce; Pinheiro, Paulo; Brás, Rui; Rodrigues, Ricardo Gouveia; Gouveia, Ana; O'Hara, Kelly; Duarte, PauloIntervention strategies to increase physical activity (PA) that can reach many people in a cost-effective manner are desired. Web-based interventions have shown promising results, but little investigation focus the effect of use Internet Sites and online social media as information sources on PA knowledge. This investigation aims to evaluate the effect of seeking for PA information on Internet Sites and online social media on awareness of ACSM PA recommendations for health promotion, among college students. The study included a randomly recruited sample of 658 college students (32.1% males; 67.9% females), aged 20.8, SD 2.9 years. A survey was designed to evaluate the use different PA information sources and the awareness of ACSM PA recommendations. 63.2% of respondents were not accurately knowledgeable of the ACSM PA recommendations. Interviewed use Internet Sites (55.8%) and online social media (29.1%) to seek for PA information. Looking for PA information online presents a negative influence on awareness of ACSM recommendations (P= .003 for Internet Sites and P= .022 for online social media).Despite efforts to promote PA and widespread knowledge on ACSM recommendations, about two thirds of interviewed students can not accurately identify adequate PA characteristics for health improvement. The use of new information technologies as PA information source seems to lead to lower level of knowledge, what could be related with poor quality of PA information on web.
- Envolvimento do Cidadão em Organizações Sem Fins Lucrativos: Uma Revisão Sistemática da LiteraturaPublication . Laurett, Rozelia; Paço, Arminda; Alves, Helena; Duarte, Paulo; Rodrigues, RicardoCompreender o que gera o envolvimento do cidadão é um desafio para as organizações sem fins lucrativos. Estas organizações, além de receberem recursos do governo, também dependem dos cidadãos, que doam o seu tempo, dinheiro e dentre outros. Desta forma, este estudo teve como objetivo realizar uma revisão sistemática sobre o envolvimento do cidadão em organizações sem fins lucrativos. Para tal, foi realizada uma pesquisa nas bases de dados da ISI Web of Knowledge e Proquest. Após analisados os artigos e efetuado o processo de exclusão, 24 artigos foram utilizados na revisão sistemática da literatura. Os resultados demonstraram que este é um campo de estudo recente, sendo a primeira pesquisa identificada realizada em 2002, 67% das investigações foram no contexto dos Estados Unidos da América (EUA) e 38% das investigações foram empíricas quantitativas. Por último, foram apresentados os diversos influenciadores, dificuldades e/ou barreiras e as consequências geradas por meio do envolvimento dos cidadãos nas organizações em fins lucrativos.
- Evaluation of Risks and Benefits of Physical Activity: Fighting a Societal BurdenPublication . Brás, Rui; Esteves, Dulce; Rodrigues, Ricardo; Duarte, Paulo; Gouveia, Ana; O'Hara, Kelly; Pinheiro, PauloPhysical Activity (PA) is considered a coadjutant factor in the control of hypertension, helping to control this societal burden. This study investigates the factors that may influence the adoption of PA recommendations by hypertensive individuals by comparing physical activity patterns among hypertensives and normotensives and the importance placed on PA by both groups. Data from 966 Portuguese participants aged between 18 to 90 years old, representing hypertensives (n=144) and normotensives (n=822) were collected using a face-to-face questionnaire. The results show significant differences between the two groups in terms of causes of non-participation and dropping out, preferred PA activities, perceived knowledge, and information-seeking behaviour. The main barriers to exercise reported by hypertensives were the perception that PA is not adequate or even dangerous to their health. Doctors must be considered a key factor in promoting exercise. When compared to normotensives, hypertensives feel that PA information available is not appropriate (p=.0006). Hypertensives consider that existing programmes will not meet their needs and do not like traditional fitness classes, such as those in gyms. The fear of risks associated with exercise seems to be a significant barrier that impairs PA participation.
- Evidence of a glocal marketing strategy: a case study in the Brazilian telecommunication marketPublication . Duarte, Paulo; Yamasaki, Viviane; Rocha, Thelma Valéria; Silva, SusanaThis article is devoted to analyse and discuss the level of control and autonomy that multinational enterprises (MNEs) should grant to their subsidiaries. It analyse the impact of subsidiaries’ capacity to innovate and develop new products and services to the Brazilian telecommunications market, based on the case-study of Telefónica business, a subsidiary of Telefónica, a Spanish multinational communication company. The Lasserre’s global integration/local responsiveness framework was applied to the data obtained from face-to-face in-depth structured interviews with key actors in Telefónica business (TNB) to investigate the relationship between global integration strategy and local adaptation in the Brazilian telecommunications market. The results show that Telefónica uses a glocal approach since its subsidiary has the autonomy to create and adapt its products when the headquarters recognise that global decisions might not meet local demands. By showing that Telefónica has successfully used a glocal approach on the Brazilian market, as its subsidiary had the autonomy to create and adapt products when global company products might not meet local demands, this study is useful for other multinational companies when going to new markets.
- How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOMPublication . Duarte, Paulo; Silva, Susana; Ferreira, Margarida BernardoThe purpose of this article is to identify which dimensions of online convenience affect consumers’ intention of using online shopping and explore a conceptual model to measuring consumer perceptions of online shopping convenience in order to surpass the shortcomings of previous studies that did not examine the consequences of convenience shopping experience. A sample of 250 Portuguese young individuals participate in the empirical study. Confirmatory Factor Analysis (CFA) and a covariance-based Structural Equation Model (CB-SEM) were used to validate the measurement model and to test the relationships in the model. The results reveal that Possession, Transaction, and Evaluation are the dimensions with more influence in online shopping convenience. The outcomes of this study extend previous works on online convenience and help to understand which factors drive online satisfaction and enhance behavioral intentions and e-WOM. Contributions to the body of knowledge and the implications for e-commerce retailers are presented. In face of the findings, retailers should be conscious that customer expectations of online convenience have increased as a natural response to the service innovations introduced by website managers and marketers. Therefore, frequent monitoring of consumers’ perceptions and expectations about online convenience is a prerequisite for achieving continuous improvement in rendering highly convenient online service.
- Influencia de internet versus medios tradicionales sobre la imagen de marca ciudadPublication . Folgado-Fernández, José Antonio; Duarte, Paulo; Hernández-Mogollón, José ManuelLa relevancia de las fuentes de información de internet en el proceso de formación de la imagen es cada vez más reconocida en la literatura. El propósito de esta investigación es analizar la influencia que tiene este medio sobre la imagen de marca ciudad, en comparación con las fuentes de comunicación tradicionales como televisión, prensa, folletos o ferias turísticas. El estudio se contextualiza en el caso de la ciudad española de Plasencia por medio de un análisis metodológico de ecuaciones estructurales (SEM), basado en una encuesta personal con apoyo en un cuestionario estructurado realizado a 471 turistas. Los resultados muestran una contribución desigual de los dos tipos de fuentes de información sobre la imagen del destino, donde la capacidad de los medios tradicionales para predecir la imagen del destino es mayor. Thus, among the conclusions reached, highlights the low contribution that institutional web pages have on the image definition of the city, as opposed to a greater role played by the recommendations of family and friends. En conclusión, estos resultados refuerzan la perspectiva de que la comunicación institucional puede ser importante, pero no es determinante para la imagen de la ciudad.
- Measurement of the impact of music festivals on destination image: the case of a womad festivalPublication . Duarte, Paulo; Folgado-Fernández, José Antonio; Hernández-Mogollón, José ManuelThis study sought to evaluate, in the context of the commercialization strategies of tourism destinations, if investment in cultural activities such as the organization of a well-known music festival can promote the creation and development of the host destination's image. After a review of the relevant literature, an analysis was done of the responses of tourists who attended the 2013 World of Music, Arts, and Dance Festival in Cáceres, Spain. The fieldwork involved a personal interview survey carried out during the event, whereby 301 valid questionnaires were obtained, which were processed using a structural equations model and the partial least squares method. The results show how the brand positioning of a music festival can contribute to creating a positive destination image for participating tourists. The findings have significant implications for managers in terms of music festival tourism, such as the need to emphasize the destination as a unique event setting.
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