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- Interactivity and Neojournalism: a Professional PerspectivePublication . Canavilhas, João; De la Fuente, Manuel; Palomo, Bella; Palau-Sampio, Dolors; Llorca, Germán; Sánchez, MaríaOne of the concepts that have become the central axis of reflection and research on Internet is the notion of "interactivity”. This term refers to the specific journalist content- audience relationship and represents a relatively new theme in the literature on electronic mass media. Its novelty and relevance is explained by the evolution of these media, especially by the development of social networks and the possibilities of interaction that they have opened up. This interaction occurs not only with the news content proposed by journalists, but is also due to the position occupied by news professionals in the communication process: a transversal position that ranges from the emission to the distribution of the news story, as recent phenomena like the Arab spring ilIustrate. [...]