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- Multi-Purpose Concept of Design: A Sustainable Strategy in Addressing the Widespread Redundancy of the “White Wedding Gowns” in the Ghanaian CulturePublication . Ibrahim, Haruna; Romãozinho, Ana Mónica Pereira Reis de Matos; Silva, Fernando José Carneiro Moreira daSustainable best practices and material culture are at the forefront in this 21st century, and as a result, sustainability and circularity have become very crucial for global industrial growth and development, and the clothing and textile industry cannot be left out. The clothing and textile industry is considered the second largest contributor to environmental pollution, after the oil industry, and this is due to the fashion industry's adherence to a linear economic system. The alarming rate of this disposable behaviour in the clothing industry requires the adoption of a multi-purpose design concept as a strategy to curb this design stance that may have the potential to extend the life of clothing, encourage sustainable consumption, minimise greenhouse gases and facilitate the transition to a circular economy. The wedding dress is perhaps one of the most common clothing items to be discarded prematurely or become redundant in many wardrobes once the wedding ceremonies are over, meaning that it has become a one-of-a-kind outfit regardless of the time, money and other resources invested in its acquisition. This consumer behaviour is attributed to the lack of innovative design thinking and also the failure to incorporate the needs and values of clothing consumers through the adoption of a co-design strategy. This study is qualitative in nature and therefore employs a mixed-methodological approach, i.e., a combination of interventionist and non-interventionist research methods, to address the study objectives. The thesis has two main objectives (1) to give wedding dresses an extended life within the wedding culture in Ghana by exploring on the one hand the multi-purpose concept of design and on the other hand, product development through co-design with wedding dress wearers; (2) propose a new conceptual model and produce a sample wedding dress through a sustainable prototype to be tested and validated.