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Abstract(s)
O surgimento das tecnologias digitais e o alargamento da sua utilização tem
transformado significativamente as organizações e os seus Modelos de Negócios (MN),
modificando as suas estruturas tradicionais, redefinindo o significado do cliente e o seu
posicionamento, bem como reajustando o modo como os indivíduos vivem e interagem
uns com os outros na Quarta Revolução Industrial, também conhecida como Indústria
4.0 (I4.0). Esta investigação tem como objetivo identificar fatores influenciadores dos
MN na era da digitalização e da I4.0. Primeiramente foi realizada uma revisão
sistemática da literatura para mapear os artigos e autores, mais influentes na área, e
através da co-ocorrência de palavras-chaves foram apontados e analisados cinco clusters,
a saber: (1) Inovação Tecnológica, (2) Inovação nos Modelos de Negócios, (3)
Transformação Digital, (4) Tecnologias Digitais e (5) Economia Circular &
Sustentabilidade. Em seguida, para complementar a investigação alargando o
conhecimento sobre a temática, foram selecionados e explorados estudos de casos
específicos, uma vez que as empresas diferem significativamente quanto ao tipo e
número de tecnologias adotadas. Assim, os resultados revelaram que as tecnologias
digitais permitem melhorias na estratégia de distribuição e rastreabilidade, podem
facilitar a relação entre compradores e fornecedores, permitem melhorar a segmentação
de clientes e a previsão da demanda de produtos, além de possibilitar a diminuição dos
custos e auxiliar na implementação de práticas da economia circular. No contexto da
pandemia/COVID-19 os MN têm-se alterado significativamente, tornando-se necessário
aprofundar o conhecimento sobre o processo de digitalização em si e a adoção das
tecnologias da I4.0. Com efeito, o atual estado da arte da interação dos MN e da
digitalização são baseados em novos desafios da gestão empresarial. Esta investigação
fornece aos investigadores e gestores importantes contribuições para a implementação
dos MN em contextos de implementação das novas tecnologias da I4.0.
The emergence of digital technologies and the expansion of their use has significantly transformed organizations and their Business Models (BM), modifying their traditional structures, redefining the meaning of the client and its positioning, as well as realigning the way people live and interact with each other in the Fourth Industrial Revolution, also known as Industry 4.0 (I4.0). This research aims to identify influential factors of BM in the digitalization and I4.0 era. First, a systematic literature review was conducted to map the articles and authors, more important in the area, and through the co-occurrence of keywords, five clusters were pointed out and analyzed: (1) Technological Innovation, (2) Innovation in Business Models, (3) Digital Transformation, (4) Digital Technologies and (5) Circular Economy & Sustainability. Then, to complement the research by extending knowledge on the subject, specific case studies were selected and explored, since companies differ significantly in the type and number of technologies adopted. Thus, the results revealed that digital technologies allow improvements in distribution and traceability strategy, could facilitate the relationship between buyers and suppliers, allow to improve customer segmentation and forecast product demand, in addition to enabling the reduction of costs and assist in the implementation of circular economy practices. In the context of the COVID-19 pandemic, BM has changed significantly, making it necessary to deepen knowledge about the digitalization process itself and I4.0 technologies adoption. Indeed, the current state of the art of BM interaction and digitalization are based on new challenges of business management. This research provides researchers and managers with important contributions to the implementation of BM in context of new I4.0 technologies implementation.
The emergence of digital technologies and the expansion of their use has significantly transformed organizations and their Business Models (BM), modifying their traditional structures, redefining the meaning of the client and its positioning, as well as realigning the way people live and interact with each other in the Fourth Industrial Revolution, also known as Industry 4.0 (I4.0). This research aims to identify influential factors of BM in the digitalization and I4.0 era. First, a systematic literature review was conducted to map the articles and authors, more important in the area, and through the co-occurrence of keywords, five clusters were pointed out and analyzed: (1) Technological Innovation, (2) Innovation in Business Models, (3) Digital Transformation, (4) Digital Technologies and (5) Circular Economy & Sustainability. Then, to complement the research by extending knowledge on the subject, specific case studies were selected and explored, since companies differ significantly in the type and number of technologies adopted. Thus, the results revealed that digital technologies allow improvements in distribution and traceability strategy, could facilitate the relationship between buyers and suppliers, allow to improve customer segmentation and forecast product demand, in addition to enabling the reduction of costs and assist in the implementation of circular economy practices. In the context of the COVID-19 pandemic, BM has changed significantly, making it necessary to deepen knowledge about the digitalization process itself and I4.0 technologies adoption. Indeed, the current state of the art of BM interaction and digitalization are based on new challenges of business management. This research provides researchers and managers with important contributions to the implementation of BM in context of new I4.0 technologies implementation.
Description
Keywords
Bd&Bda Digitalização Fatores Ia Indústria 4.0 Iot Modelos de Negócios