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Narrativas transmediáticas: o lugar do cinema
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Resumo(s)
A narrativa transmediática, devido à preponderância que assumiu no seio da convergência dos meios, logrou atrair a atenção da academia e tem-se revelado um objeto de estudo extremamente pertinente para todos aqueles que pretendem compreender e analisar o processo de reconfiguração que carateriza o atual paradigma mediático. Desde o início do século XXI que a migração e a fragmentação de conteúdos narrativos através de diferentes meios têm sido tomadas como objeto de estudo por diferentes disciplinas. A análise de narrativas transmediáticas tem suscitado uma reflexão profunda sobre a relação entre narrativa e meio, tem permitido clarificar os processos de produção de sentido em sistemas narrativos intertextuais e, sobretudo, realçar a forma como os diferentes meios se articulam ou desenvolvem sinergias num ecossistema mediático marcado pela convergência. Enquanto objeto interdisciplinar, a narrativa transmediática convida à confluência de diferentes tradições teóricas e metodologias, sustentando uma multiplicidade de abordagens que nem sempre se revelam convergentes. A nossa análise não pode deixar de traduzir o estado relativamente embrionário destas práticas, que só recentemente começaram a ser estudadas de forma sistemática. O nosso propósito é precisamente contribuir para ultrapassar a indefinição conceptual que ainda enferma o estudo destes sistemas narrativos e, simultaneamente, determinar o lugar que o cinema ocupa na representação transmediática.
Em síntese, procuraremos identificar a estrutura narrativa subjacente aos sistemas narrativos transmediáticos, as estratégias de narração que permitem e, sobretudo, o papel que o cinema pode desempenhar no seu seio. Numa primeira instância, procuraremos detetar os critérios narrativos que distinguem e definem estes sistemas, reivindicando o primado da análise narratológica. Para este efeito, iremos identificar os elementos nucleares de uma estrutura transmediática e o modo como estes constituem unidades funcionais. Numa segunda instância, procuraremos constatar de que forma as propriedades e atributos do cinema podem determinar ou influenciar uma narrativa transmediática.
Transmedia storytelling, due to the relevance it has assumed amongst other media convergence phenomenons, managed to attract the attention of the academy and proved to be an extremely relevant tool to understand how media paradigms are shifting. Since the beginning of the XXI Century, the transference, and fragmentation of narrative contents over different media platforms has attracted the attention of a variety of disciplines. Transmedia storytelling prompted a deep reflection about the relationship between narrative and medium, helped to clarify how a intertextual narrative system produces meaning, and shown how different medias can cooperate and establish synergies within a media paradigm shaped by convergence. Transmedia storytelling is essentially interdisciplinary, and, as such, managed to drew the attention of a variety of theoretical models and methodologies, sustaining multiple approaches, and that are not necessarily coincident. Our study cannot escape the fact that transmedia practices are still in an embryonic stage, and only recently began to be systematically studied. Our main objective is to help this concept to overrun its own in-definitions, as well as to determine the position that a film occupies in a transmedia narrative system. In conclusion, our aim is to identify the underlying narrative structure of a transmedia system, as well as the narration strategies it can hold, and, mostly, the specific tasks a film can perform within this systems. First of all, we will help to establish the narrative criteria that distinguishes and defines transmedia storytelling, by claiming the necessity and pertinence of a narratological analysis. Thus, we will identify the nuclear elements of a transmedia structure, and demonstrate how they constitute functional units. In the second instance, we propose to demonstrate how a film's properties and attributes can prevail and influence transmedia storytelling.
Transmedia storytelling, due to the relevance it has assumed amongst other media convergence phenomenons, managed to attract the attention of the academy and proved to be an extremely relevant tool to understand how media paradigms are shifting. Since the beginning of the XXI Century, the transference, and fragmentation of narrative contents over different media platforms has attracted the attention of a variety of disciplines. Transmedia storytelling prompted a deep reflection about the relationship between narrative and medium, helped to clarify how a intertextual narrative system produces meaning, and shown how different medias can cooperate and establish synergies within a media paradigm shaped by convergence. Transmedia storytelling is essentially interdisciplinary, and, as such, managed to drew the attention of a variety of theoretical models and methodologies, sustaining multiple approaches, and that are not necessarily coincident. Our study cannot escape the fact that transmedia practices are still in an embryonic stage, and only recently began to be systematically studied. Our main objective is to help this concept to overrun its own in-definitions, as well as to determine the position that a film occupies in a transmedia narrative system. In conclusion, our aim is to identify the underlying narrative structure of a transmedia system, as well as the narration strategies it can hold, and, mostly, the specific tasks a film can perform within this systems. First of all, we will help to establish the narrative criteria that distinguishes and defines transmedia storytelling, by claiming the necessity and pertinence of a narratological analysis. Thus, we will identify the nuclear elements of a transmedia structure, and demonstrate how they constitute functional units. In the second instance, we propose to demonstrate how a film's properties and attributes can prevail and influence transmedia storytelling.
Descrição
Palavras-chave
Narratologia - Convergência dos meios Cinema - Narrativa transmediática