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Abstract(s)
O setor do Turismo é um dos mais importantes para a economia portuguesa e tem
vindo a apresentar crescimentos anuais consideráveis. O Turismo em Espaço Rural
(TER) tem características muito específicas, pela proximidade com as populações dos
locais onde se insere, verificando-se em Portugal um aumento da sua procura,
sobretudo por populações urbanas. O aumento da procura do TER, pode transformar
este nicho de mercado num segmento de maior dimensão. Esta tendência ganhou
destaque com a atual pandemia, sendo previsível que se mantenha.
Este Projeto pretende conceber e avaliar a viabilidade económica e financeira da
criação de uma unidade de Turismo em Espaço Rural, recorrendo à elaboração de um
Plano de Negócios. Prevê a reconversão de uma pequena quinta agrícola, no município
do Sabugal, que inclua experiências relacionadas com a cultura, a história e a natureza
da região. Pretende desta forma dar resposta a uma lacuna identificada na região. Foi
seguida a estrutura habitual de um plano de negócio, com a análise de mercado, análise
da envolvente e setorial, definição dos planos estratégico, de marketing, de organização
e recursos humanos e de operação. Por fim, efetuou-se a análise económica e financeira
que permite concluir a viabilidade e interesse de um investimento desta natureza,
considerando-se pertinente a implementação do Projeto.
Tourism is one of the most important sectors for the Portuguese economy, showing considerable annual growth. Rural Tourism (RT) has very specific characteristics, due to the proximity to the populations where it operates, with an increase in demand in Portugal, especially by urban populations. The increase in the demand for RT can transform this niche market into a larger segment. This trend gained prominence with the current pandemic, and is expected to continue. This Project will conceive and evaluate the economic and financial viability for the creation of a Rural Tourism unit, through the elaboration of a Business Plan. It foresees the conversion of a small agricultural farm in the municipality of Sabugal, including experiences related to the culture, history and nature of the region. In this way, it intends to respond to a gap identified in the region. The usual structure of a business plan was followed, with market analysis, environment and sector analysis, definition of strategic, marketing, organization and human resources and operation plans. Finally, an economic and financial analysis was carried out to conclude the feasibility and interest of an investment of this nature, considering the implementation of the Project to be relevant.
Tourism is one of the most important sectors for the Portuguese economy, showing considerable annual growth. Rural Tourism (RT) has very specific characteristics, due to the proximity to the populations where it operates, with an increase in demand in Portugal, especially by urban populations. The increase in the demand for RT can transform this niche market into a larger segment. This trend gained prominence with the current pandemic, and is expected to continue. This Project will conceive and evaluate the economic and financial viability for the creation of a Rural Tourism unit, through the elaboration of a Business Plan. It foresees the conversion of a small agricultural farm in the municipality of Sabugal, including experiences related to the culture, history and nature of the region. In this way, it intends to respond to a gap identified in the region. The usual structure of a business plan was followed, with market analysis, environment and sector analysis, definition of strategic, marketing, organization and human resources and operation plans. Finally, an economic and financial analysis was carried out to conclude the feasibility and interest of an investment of this nature, considering the implementation of the Project to be relevant.
Description
Keywords
Plano de Negócios Sustentabilidade Turismo Rural