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Advisor(s)
Abstract(s)
As rádios locais são hoje um dos maiores meios de comunicação existentes. São
eles que dão a região a conhecer e fazem as pessoas sentir o pulsar do lugar onde
vivem. No entanto chegar a este papel não foi fácil. Muitos foram os problemas e
os desafios que estes órgãos de comunicação enfrentaram, para que nos nossos
dias tenham um papel fundamental nesta área.
Para esta consolidação foi essencial apostar numa programação sólida, variada,
capaz de atrair audiência e publicidade. Nesta tese, vamos analisar o que é a
programação das rádios locais hoje em dia, nas suas mais variadas formas, os
programas, a música, a informação e qual o papel da publicidade na grelha de
programas. Dados que vão comparar diversas zonas do país para ver se existe uma
tendência definida nestes campos, ou variações conforme o local analisado.
Um olhar atento, sobre a programação das rádios locais de hoje, percebendo as
diferenças de ontem e os desafios de amanhã.
Today, the local radio stations are the main available media. It’s through local radios that people have the opportunity to know the small villages. And to local people it’s the way they have to feel the pulse of the place where they live. However, to achieve this propose was not too easy. Many were the problems and challenges they faced to become a reference like they are today. It was necessary to bet on a strong and diversified schedule, capable to pull out the audience and advertising. The analysis made on this argument will expose the basis of what concerns the schedule on the local radios, at the present time. To fulfill this analysis, we will have on attention the relevance of the role of programs, music, information and advertising. We collected some data to compare several areas of the country to see if there is a trend set in these fields, or variations as the site examined. A watchful eye on the schedule of local radio on nowadays, realizing the differences between the past and the challenges of tomorrow.
Today, the local radio stations are the main available media. It’s through local radios that people have the opportunity to know the small villages. And to local people it’s the way they have to feel the pulse of the place where they live. However, to achieve this propose was not too easy. Many were the problems and challenges they faced to become a reference like they are today. It was necessary to bet on a strong and diversified schedule, capable to pull out the audience and advertising. The analysis made on this argument will expose the basis of what concerns the schedule on the local radios, at the present time. To fulfill this analysis, we will have on attention the relevance of the role of programs, music, information and advertising. We collected some data to compare several areas of the country to see if there is a trend set in these fields, or variations as the site examined. A watchful eye on the schedule of local radio on nowadays, realizing the differences between the past and the challenges of tomorrow.
Description
Keywords
Rádio - Meio de comunicação de massa Rádio local Rádio local - Programação Rádio local - Informação Rádio local - Publicidade
Pedagogical Context
Citation
Publisher
Universidade da Beira Interior