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Abstract(s)
Numa perspectiva financeira, o telespectador é visto cada vez mais como um consumidor e não como um cidadão. As estações televisivas focam-se em oferecer programas que chamem e prendam a atenção das audiências, focando a forma e não o conteúdo, com o objectivo de se tornarem o canal mais visto e, consequentemente, angariar mais publicidade, que se traduz em verbas financeiras. Por estas razões, os programas televisivos foram sofrendo alterações ao longo do tempo, até por uma tentativa de se adaptarem à sociedade actual. Surge, então, uma categoria televisiva, que aos poucos vai ganhando o seu espaço nas grelhas de programação. Falamos de infoentretenimento: programas híbridos, que juntam a informação e o entretenimento.
Nesse sentido, com esta dissertação pretende-se saber de que forma a televisão, em particular os canais televisivos generalistas portugueses (RTP1, RTP2, SIC e TVI), tal como os canais portugueses de informação (RTP Informação, SIC Notícias e TVI24), utilizam o infoentretenimento na sua programação, tentando decifrar quais são as características desde género híbrido para perceber melhor o conceito.
Numa primeira parte desta dissertação faz-se a revisão teórica sobre o conceito de infoentretenimento, o seu surgimento, a sua utilização na televisão e o impacto nas audiências. Numa segunda parte é exposta a metodologia de investigação, assim como a análise de conteúdo e os resultados do estudo empírico, terminando com as conclusões do estudo de investigação.
In a financial way, a TV viewer is seen more like a consumer rather than a citizen. The main focus of a TV network is to offer shows that call out and engage the audience attention, mainly focusing on what drives that attention instead of the content of the show itself, only to become the channel with bigger audience, which means more advertising, and therefore more revenue. Because of these reasons, television shows were altered through time, in an attempt to adapt to the current society. Consequently a new television category emerges, which, step by step, is getting more room within the daily program schedules. We’re talking about infotainment: hybrid tv shows which bring together information and entertainment. Following this idea, with this dissertation we want to know which way television – Portuguese main channels in particular (RTP1, RTP2, SIC and TVI), as well as the portuguese main news cable channels (RTP Informação, SIC Notícias and TVI24) -, uses infotainment in its programming grid, so we can unravel which are the main characteristics of this hybrid concept, as well as understanding what it is exactly. In the fisrt half of this dissertation we do a theoretical revision about infotainment, were did it started and how it is used in television and audiences. In the second half we expose all the investigation methodology, as well as all the results of the investigation we did, ending with the respective conclusions.
In a financial way, a TV viewer is seen more like a consumer rather than a citizen. The main focus of a TV network is to offer shows that call out and engage the audience attention, mainly focusing on what drives that attention instead of the content of the show itself, only to become the channel with bigger audience, which means more advertising, and therefore more revenue. Because of these reasons, television shows were altered through time, in an attempt to adapt to the current society. Consequently a new television category emerges, which, step by step, is getting more room within the daily program schedules. We’re talking about infotainment: hybrid tv shows which bring together information and entertainment. Following this idea, with this dissertation we want to know which way television – Portuguese main channels in particular (RTP1, RTP2, SIC and TVI), as well as the portuguese main news cable channels (RTP Informação, SIC Notícias and TVI24) -, uses infotainment in its programming grid, so we can unravel which are the main characteristics of this hybrid concept, as well as understanding what it is exactly. In the fisrt half of this dissertation we do a theoretical revision about infotainment, were did it started and how it is used in television and audiences. In the second half we expose all the investigation methodology, as well as all the results of the investigation we did, ending with the respective conclusions.
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Keywords
Jornalismo televisivo Jornalismo televisivo - Audiências Informação televisiva - Infoentretenimento Infoentretenimento - Televisão pública Infoentretenimento - Televisão privada Infoentretenimento - Vantagens - Desvantagens
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Universidade da Beira Interior