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Authors
Abstract(s)
As redes sociais são atualmente a forma mais rápida e rentável de se divulgar um negócio, as marcas têm a facilidade de estabelecer contacto com os consumidores e perceberem as suas necessidades. PURE é um projeto focado na criação da identidade visual da própria marca. Foi analisada a melhor estratégia para divulgar a marca no mercado online, com um conceito minimalista e um design diferenciado, a marca apresenta peças premium, essencialmente focadas na roupa e acessórios femininos.
Para o desenvolvimento deste projeto foram explorados pontos fundamentais como: Moda, Consumo, Branding, Redes Sociais e Business. Tendo ainda sido analisados casos relevantes para o estudo que se pretende realizar.
A Metodologia utilizada, inicialmente não-intervencionista foi feita através de uma pesquisa bibliográfica em bibliotecas e bases de dados científicas com análise em artigos e livros de interesse da temática. Na componente intervencionista foram analisadas metodologias e métodos mais adequados ao desenvolvimento projetual.
Social media are in the current times the fastest and most profitable way to create a business; brands can easily create engagement with the final consumer and, by doing that, can easily identify their wants and needs. Pure is a project focused on brand’s identity. To do so, the best strategy to create such brand has been analyzed by keeping in mind it’s minimalist concept and the differential design.The brand offers premium pieces, mostly focused on feminine clothing and accessories. For the development of this project, some fundamental points were explored such as: Fashion, Consume, Branding, Social Media and Business and also some pertinent study cases for the study that is intended to do to achieve the goals. The adopted methodology is, in an inicial point, non-interventionist and was done through research in the proper data bases of scientific data, consisting in the analysis of articles of the interest for the matter. In the interventionist component of the project, methodologies and methods were analyzed that were thought to be appropriate for the development of the project.
Social media are in the current times the fastest and most profitable way to create a business; brands can easily create engagement with the final consumer and, by doing that, can easily identify their wants and needs. Pure is a project focused on brand’s identity. To do so, the best strategy to create such brand has been analyzed by keeping in mind it’s minimalist concept and the differential design.The brand offers premium pieces, mostly focused on feminine clothing and accessories. For the development of this project, some fundamental points were explored such as: Fashion, Consume, Branding, Social Media and Business and also some pertinent study cases for the study that is intended to do to achieve the goals. The adopted methodology is, in an inicial point, non-interventionist and was done through research in the proper data bases of scientific data, consisting in the analysis of articles of the interest for the matter. In the interventionist component of the project, methodologies and methods were analyzed that were thought to be appropriate for the development of the project.
Description
Keywords
Branding Business Consumidor Moda Redes Sociais