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Authors
Advisor(s)
Abstract(s)
A voz é o instrumento principal dos animadores e jornalistas radiofónicos. É através dela que se apresentam ao ouvinte e transmitem a mensagem.
Mas será que o papel da voz em rádio é quantificável?
Que espaço ocupam a escrita e a leitura enquanto aliadas e condicionantes da voz?
O que pensam os principais implicados – profissionais e ouvintes – acerca da importância da voz e da forma de falar em rádio?
No presente estudo tentamos responder a estas interrogações, tendo como suporte prático os métodos quantitativo e qualitativo, sendo que aplicamos inquéritos aos ouvintes e efectuamos entrevistas aos profissionais.
Da análise dos resultados dos métodos utilizados, bem como do estudo teórico, concluímos que a voz continua a ocupar um lugar muito importante em rádio, se bem que outros factores estejam actualmente em evidência, como a eficácia comunicativa.
A forma como se dizem as coisas em rádio e, em muitos casos, como se lêem, também é fundamental para a transmissão da mensagem radiofónica e para prender o ouvinte.
Voice is the main instrument of radio's presenters and journalists. It´s through it that they present themselves to the listener and transmit the message. But is the importance of voice in radio quantifiable? What space do writing and reading occupie, as voice allies and conditionants? What do the main participants – professionals and listeners – think about the importance of voice and way of speaking in radio? In the present study, we try to answer to these questions, having as a practical buttress the quantitave and qualitative methods. We applied quests to the listeners and interviewed the professionals. The analysis of the used methods' results, so as the theorical study, helped us to conclude that voice has still a very important role in radio, but other factors are essential, like the efficacy in communication. The way you say things in radio, and, in many cases, the way you read things in radio are also crucial to the transmission of the radio's message and to capture de listener.
Voice is the main instrument of radio's presenters and journalists. It´s through it that they present themselves to the listener and transmit the message. But is the importance of voice in radio quantifiable? What space do writing and reading occupie, as voice allies and conditionants? What do the main participants – professionals and listeners – think about the importance of voice and way of speaking in radio? In the present study, we try to answer to these questions, having as a practical buttress the quantitave and qualitative methods. We applied quests to the listeners and interviewed the professionals. The analysis of the used methods' results, so as the theorical study, helped us to conclude that voice has still a very important role in radio, but other factors are essential, like the efficacy in communication. The way you say things in radio, and, in many cases, the way you read things in radio are also crucial to the transmission of the radio's message and to capture de listener.
Description
Keywords
Jornalismo radiofónico - Voz Rádio - Jornalismo - Voz - Oriente Jornalismo radiofónico - Escrita - Leitura
Citation
Publisher
Universidade da Beira Interior