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Abstract(s)
Durante séculos as sociedades ocidentais, e não só, exibiam a sua classe, claramente, através das vestes, até se iniciar um processo de democratização de consumo. Na sociedade em que vivemos observa-se uma atenuação dos códigos de vestuário de Moda, que advém da Revolução Industrial e do desenvolvimento social do século XX. Nos dias que correm a hierarquia social mantém-se e, com ela, muita diferenciação em termos de vestuário, mas nunca antes como agora nos é tão difícil compreendê-la a olho nu. A percepção da posição social de determinado indivíduo naquilo que faz parecer aos outros e nos significados que tenta passar encontra-se esbatida. Os padrões de consumo de Moda alteram-se na sociedade actual, fazendo crer uma difícil previsão dos comportamentos do consumidor. A permissividade actual é maior, não podendo ser apontados os códigos como dictatórios de comportamento, pensando-se assim que as tendências o podem ser mais vincadamente.
Esta dissertação tem como objectivo desenvolver o pensamento teórico na área da de Moda, pensando-a enquanto reflexo da sociedade actual e ferramenta importante na expressão individual. Esta tipologia de estudo poderá beneficiar as áreas que trabalham com e para a Moda; caso do Design, do Marketing, da Sociologia e do Coolhunting.
For innumerous centuries, social classes were distinguished, especially in the Western Societies, through the diverse garments until starting a process of democratization of consumption. In our current society, an attenuation of the Fashion dress codes has settled in. This development can be observed since the Industrial Revolution and that were being rampant trough XX century. Social hierarchy has maintained in the current society and has guaranteed a large selection of clothing, although unlike the previous periods, it is hard to distinguish the social order and diverse characteristics through the naked eye. Fashion consumption patterns have changed in the present society, implying the possibility of a more challenging prediction of the contemporary consumer behavior. Nowadays permittivity is bigger and the codes can not be indicated as dictators of conduct, thus considering that the trends may be more marked. So, nowadays it becomes less noticeable the social position of a particular individual in that he does seem to others, the meanings that tries to pass. The dissertation aims at analyzing a theoretical thought about Fashion as a reflection of today’s society as well as an important tool for individual expression. This undergoing study could benefit diverse areas that work with and for fashion such as: Design, Marketing, Sociology and Coolhunting.
For innumerous centuries, social classes were distinguished, especially in the Western Societies, through the diverse garments until starting a process of democratization of consumption. In our current society, an attenuation of the Fashion dress codes has settled in. This development can be observed since the Industrial Revolution and that were being rampant trough XX century. Social hierarchy has maintained in the current society and has guaranteed a large selection of clothing, although unlike the previous periods, it is hard to distinguish the social order and diverse characteristics through the naked eye. Fashion consumption patterns have changed in the present society, implying the possibility of a more challenging prediction of the contemporary consumer behavior. Nowadays permittivity is bigger and the codes can not be indicated as dictators of conduct, thus considering that the trends may be more marked. So, nowadays it becomes less noticeable the social position of a particular individual in that he does seem to others, the meanings that tries to pass. The dissertation aims at analyzing a theoretical thought about Fashion as a reflection of today’s society as well as an important tool for individual expression. This undergoing study could benefit diverse areas that work with and for fashion such as: Design, Marketing, Sociology and Coolhunting.
Description
Keywords
Design moda Moda - História Consumo de moda Moda - Democratização Moda - Aspectos sociológicos Moda - Classes sociais - Hábitos de consumo
Citation
Publisher
Universidade da Beira Interior