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Abstract(s)
A comunicação interorganizacional é encarada como um fator crítico no desenvolvimento de
alianças estratégicas já que produz valor e possibilita um melhor desempenho. O objetivo
deste estudo é averiguar se a comunicação interorganizacional, tendo por base quatro
dimensões comunicacionais (vontade, comportamento, compromisso e qualidade), é fulcral
no desempenho das alianças estratégicas. Para atingir este objetivo, a partir de uma
perspetiva relacional, adotou-se uma abordagem qualitativa, recorrendo a cinco Pequenas e
Médias Empresas (PME)/casos em Portugal. Entrevistas com os informantes-chave destas PME
e análise documental serviram para a recolha de dados. Com base nos casos analisados, os
resultados deste estudo evidenciam que a comunicação é fundamental, valorizada e
implementada nas PME estudadas. No entanto, trata-se de uma comunicação informal,
espelho da uma cooperação estabelecida e não alicerçada em protocolos. Nestas PME a
comunicação é a base para a compreensão dos objetivos da aliança e o cumprimento dos
mesmos, o que gera satisfação nos parceiros pelo bom desempenho, o sucesso da aliança. A
comunicação permite ainda que uma aliança se mantenha e desenvolva de forma contínua,
possibilitando a criação de laços entre os parceiros.
Algumas implicações para a teoria e prática nesta área de investigação são também
apresentadas. Este estudo contribui para a literatura na área de gestão estratégica, pois
expõe fenómenos existentes sobre a comunicação interorganizacional e a sua relação com o
desempenho das alianças estratégicas em PME, bem como avança para o conhecimento
acerca da visão relacional. A aplicação e desenvolvimento da comunicação
interorganizacional, em todas as suas dimensões comunicacionais, é o alicerce para a
manutenção das alianças no tempo e o seu excelente desempenho. A taxa de insucesso das
alianças é elevado e, por isso, este estudo mostra que é fundamental a profissionalização e
prática da comunicação interorganizacional nas alianças estratégicas.
The inter-organizational communication is viwed as a critical factor in the development of strategical alliances, since it produces value and functions as a tool to a better performance. The aim of this study is to investigate whether inter-organizational communication is central to the performance of strategic alliances, based on four communicational dimensions (will, behavior, commitment and quality). To accomplish this goal, from a relational perspective, it was adopted a qualitative approach, using five Small and Medium Enterprises (SMEs) /cases in Portugal. Key informant interviews of these SMEs and document search served to collect data. Based on the analyzed cases, the results of this study show that communication is fundamental, valued and implemented in the SMEs studied. However, it is an informal communication, a mirror of an established cooperation and not based on protocols. In these SMEs communication is the basis for understanding the aims of the alliance and its fulfillment, which generates satisfaction within the partners for the success and good performance of the alliance. Communication also allows an alliance to be maintained and developed on a continuous basis, enabling the creation of bonds between partners. Some implications for theory and practice in this area of research are also presented. This study contributes to the literature in the area of strategic management, as it exposes existing phenomena about inter-organizational communication and its relation with the performance of strategic alliances in SMEs, as well as advances to the knowledge about the relational view. The application and development of inter-organizational communication, in all its communicational dimensions, is the foundation for the maintenance of alliances over time and its excellent performance. The failure rate of alliances is high and, therefore, this study shows that the professionalization and practice of inter-organizational communication in strategic alliances is fundamental.
The inter-organizational communication is viwed as a critical factor in the development of strategical alliances, since it produces value and functions as a tool to a better performance. The aim of this study is to investigate whether inter-organizational communication is central to the performance of strategic alliances, based on four communicational dimensions (will, behavior, commitment and quality). To accomplish this goal, from a relational perspective, it was adopted a qualitative approach, using five Small and Medium Enterprises (SMEs) /cases in Portugal. Key informant interviews of these SMEs and document search served to collect data. Based on the analyzed cases, the results of this study show that communication is fundamental, valued and implemented in the SMEs studied. However, it is an informal communication, a mirror of an established cooperation and not based on protocols. In these SMEs communication is the basis for understanding the aims of the alliance and its fulfillment, which generates satisfaction within the partners for the success and good performance of the alliance. Communication also allows an alliance to be maintained and developed on a continuous basis, enabling the creation of bonds between partners. Some implications for theory and practice in this area of research are also presented. This study contributes to the literature in the area of strategic management, as it exposes existing phenomena about inter-organizational communication and its relation with the performance of strategic alliances in SMEs, as well as advances to the knowledge about the relational view. The application and development of inter-organizational communication, in all its communicational dimensions, is the foundation for the maintenance of alliances over time and its excellent performance. The failure rate of alliances is high and, therefore, this study shows that the professionalization and practice of inter-organizational communication in strategic alliances is fundamental.
Description
Keywords
Alianças Estratégicas Comunicação Interorganizacional Desempenho da Aliança Estratégica Estabilidade da Aliança Estratégica Perspetiva Relacional Pme