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Relatório de Estágio na Brandfire Importância das Redes Sociais para as Marcas de Moda
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| Documento em Acesso Embargado até dia 11-06-2028. Tente solicitar cópia ao autor carregando no ficheiro | 6.21 MB | Adobe PDF |
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Abstract(s)
Este relatório de estágio apresenta uma visão detalhada da experiência profissional adquirida durante o estágio realizado na Brandfire, entre 2 de setembro e 13 de dezembro de 2024, com o foco no desenvolvimento de projetos para a marca Odara. Neste documento, apresenta-se uma visão abrangente sobre o funcionamento da empresa, as metodologias adotadas e os processos criativos e estratégicos que marcaram o estágio, com base no trabalho desenvolvido para a marca Odara. O relatório é dividido em duas partes principais. Na primeira parte, será abordada a fundamentação teórica sobre as marcas de moda, branding e o impacto das redes sociais na construção e comunicação da identidade das marcas. Este conteúdo teórico é essencial para a aplicação prática dos conhecimentos adquiridos ao longo do estágio, permitindo uma compreensão mais profunda da atuação no setor da moda. A segunda parte descreve o percurso da candidata na empresa, abordando as tarefas executadas e as metodologias aplicadas. São analisadas as principais ações desenvolvidas, com foco nas contribuições feitas para o fortalecimento da marca em questão. De seguida, apresenta-se ainda uma série de entrevistas com profissionais da área, com o objetivo de compreender melhor a perceção interna sobre a instituição de acolhimento de estágio. O relatório finaliza com reflexões sobre o crescimento pessoal, bem como recomendações para investigações futuras em estratégias de branding sustentáveis e inovadoras.
This internship report provides a detailed overview of the professional experience gained during the internship at Brandfire, conducted from September 2 to December 13, 2024, focusing on project development for the Odara brand. The document offers a comprehensive overview of the company's operations, methodologies, and the creative and strategic processes that shaped the internship, based on the work carried out for the Odara brand. The report is divided into two main parts. The first part explores the theoretical foundation of fashion brands, branding, and the impact of social media on building and communicating brand identity. This theoretical content is essential for the practical application of the knowledge gained during the internship, enabling a deeper understanding of the fashion industry's dynamics. The second part describes the candidate's journey within the company, detailing the tasks performed and methodologies applied. It analyzes the key activities undertaken, with a focus on the contributions made to strengthen the brand in question. Next, a series of interviews with professionals in the field is also presented, aiming to better understand the internal perception of the internship host institution. The report concludes with reflections on professional growth, along with recommendations for future research in sustainable and innovative branding strategies.
This internship report provides a detailed overview of the professional experience gained during the internship at Brandfire, conducted from September 2 to December 13, 2024, focusing on project development for the Odara brand. The document offers a comprehensive overview of the company's operations, methodologies, and the creative and strategic processes that shaped the internship, based on the work carried out for the Odara brand. The report is divided into two main parts. The first part explores the theoretical foundation of fashion brands, branding, and the impact of social media on building and communicating brand identity. This theoretical content is essential for the practical application of the knowledge gained during the internship, enabling a deeper understanding of the fashion industry's dynamics. The second part describes the candidate's journey within the company, detailing the tasks performed and methodologies applied. It analyzes the key activities undertaken, with a focus on the contributions made to strengthen the brand in question. Next, a series of interviews with professionals in the field is also presented, aiming to better understand the internal perception of the internship host institution. The report concludes with reflections on professional growth, along with recommendations for future research in sustainable and innovative branding strategies.
Description
Keywords
Branding Redes Sociais Moda Estágio Curricular Odara Brandfire Social Media Fashion Curricular Internship