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Authors
Abstract(s)
A tese “Comunicação Política 2.0: Estratégias On-line na Campanha Eleitoral das
Eleições Legislativas de 2009” é um estudo das estratégias de Comunicação Política e de
Marketing Político durante uma campanha política decorrente em Portugal. As eleições
legislativas de 2009 despoletaram o interesse dos partidos políticos para a utilização da
Internet como canal de transmissão de informação de propaganda política e como meio de
comunicação entre estes e os cidadãos-eleitores.
Neste trabalho analisaremos os sítios do Partido Socialista (PS), o “Movimento
Sócrates 2009”,e do Partido Social Democrata (PSD), “Política de Verdade”, que foram
criados especificamente para a campanha on-line dos partidos. O período de análise
restringe-se ao período oficial da campanha eleitoral, de 12 de Setembro de 2009 a 25 de
Setembro de 2009.
Deste modo, reflectimos sobre o potencial dos novos media, nomeadamente da
Internet e dos portais existentes na Web, e acerca das mudanças que os novos meios de
comunicação podem ter nas relações sociais, culturais e políticas, isto é as alterações trazidas
aos processos de Comunicação Política e à relação dos cidadãos com a organização da polis e
com o regime democrático.
This thesis, entitled "Political Communication 2.0: Strategies Online in 2009 Legislative Elections" is a pioneering study of the strategies of political communication and political marketing during a political campaign resulting in Portugal. The 2009 parliamentary elections sparked the interest of politicians to use the Internet as a channel for transmission of information and propaganda, and as a medium of communication between the parties and the citizens-voters. In this work we analyze the sites of the Socialist Party (PS), the "Movement Socrates 2009," and Social Democrat Party (PSD), "Politics of Truth," which were created specifically for the online campaign parties. The period of analysis is restricted to the official period of the election campaign, on 12 September 2009 to 25 September 2009. Thus, we reflect on the potential of new media, including the Internet and the existing Web portals, and about the changes that have in social, cultural and political chapes, including the changes introduced to the processes of political communication and the relationship between citizens and the organization of the polis and the democratic regime.
This thesis, entitled "Political Communication 2.0: Strategies Online in 2009 Legislative Elections" is a pioneering study of the strategies of political communication and political marketing during a political campaign resulting in Portugal. The 2009 parliamentary elections sparked the interest of politicians to use the Internet as a channel for transmission of information and propaganda, and as a medium of communication between the parties and the citizens-voters. In this work we analyze the sites of the Socialist Party (PS), the "Movement Socrates 2009," and Social Democrat Party (PSD), "Politics of Truth," which were created specifically for the online campaign parties. The period of analysis is restricted to the official period of the election campaign, on 12 September 2009 to 25 September 2009. Thus, we reflect on the potential of new media, including the Internet and the existing Web portals, and about the changes that have in social, cultural and political chapes, including the changes introduced to the processes of political communication and the relationship between citizens and the organization of the polis and the democratic regime.
Description
Keywords
Comunicação Política Web Ciberespaço Ciberdemocracia Ciberpolítica