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Publication
Estágio na agência de comunicação Blisq Creative
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.72 MB | Adobe PDF |
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Abstract(s)
Com vista à obtenção do grau de Mestre em Comunicação Estratégica: Publicidade e
Relações- Públicas na Faculdade de Artes Letras da Universidade da Beira Interior (UBI),
foi elaborado o presente relatório de estágio que tem como intuito revelar as tarefas
realizadas no período em que a aluna esteve a estagiar na empresa Blisq Creative. Através
da literatura consultada, procura-se ainda demonstrar as potencialidades estratégicas
que algumas ferramentas de comunicação têm e podem ser adotadas no decorrer das
atividades desenvolvidas, assim como no planeamento estratégico da comunicação.
Numa vertente mais teórica, iniciar-se-á com uma contextualização de conceitos acerca
da comunicação e da estratégia, que, em conjunto, poderão ser uma mais-valia para o
sucesso das organizações. Os conceitos abordados no decorrer do documento são
fundamentais para o composição deste relatório e para o seu melhor entendimento.
Numa segunda parte será apresentada a agência de comunicação com a qual a estagiária
colaborou, bem como serão exibidos os projetos em que participou e executou. Serão
também discutidos os desafios encontrados ao longo de cinco meses. Assim, o relatório
proporcionará uma conceção ampla e precisa acerca do estágio.
With a view to obtaining a Master's degree in Strategic Communication: Advertising and Public Relations from the Faculty of Arts and Humanities of the University of Beira Interior (UBI), this internship report was drawn up with the aim of revealing the tasks carried out during the student's internship at Blisq Creative. Through the literature consulted, it also seeks to demonstrate the strategic potential that some communication tools have and can be adopted during the activities developed, as well as in strategic communication planning. On a more theoretical level, it will begin with a contextualization of concepts about communication and strategy, which together can be an asset to the success of organizations. The concepts covered throughout the document are fundamental to the composition of this report and its better understanding. In the second part, the communication agency with which the intern worked will be presented, as well as the projects in which she participated and carried out. The challenges encountered over the course of five months will also be discussed. In this way, the report will provide a broad and precise conception of the internship.
With a view to obtaining a Master's degree in Strategic Communication: Advertising and Public Relations from the Faculty of Arts and Humanities of the University of Beira Interior (UBI), this internship report was drawn up with the aim of revealing the tasks carried out during the student's internship at Blisq Creative. Through the literature consulted, it also seeks to demonstrate the strategic potential that some communication tools have and can be adopted during the activities developed, as well as in strategic communication planning. On a more theoretical level, it will begin with a contextualization of concepts about communication and strategy, which together can be an asset to the success of organizations. The concepts covered throughout the document are fundamental to the composition of this report and its better understanding. In the second part, the communication agency with which the intern worked will be presented, as well as the projects in which she participated and carried out. The challenges encountered over the course of five months will also be discussed. In this way, the report will provide a broad and precise conception of the internship.
Description
Keywords
Agências de Comunicação Blisq Creative Comunicação Comunicação Estratégica Estratégia Planeamento Estratégico Técnicas de Comunicação