| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.12 MB | Adobe PDF |
Authors
Abstract(s)
Com a evolução tecnológica e expansão do acesso à internet, o ambiente online se faz
presente no cotidiano de grande parte das pessoas, modificando significativamente
nosso modo de vida com o passar dos anos. Não é novidade o fato de a internet oferecer
diversos benefícios para os consumidores e para as empresas, estes envolvem
diferentes aspetos a serem observados e explorados para melhor entendimento e
possível aprimoramento do serviço oferecido ao cliente.
O objetivo principal deste estudo é identificar as possíveis barreiras encontradas no
comércio eletrônico na cidade do Rio de Janeiro. Este estudo foi elaborado com base
em dois métodos, a revisão da literatura disponível para aprofundamento do
conhecimento sobre as questões relacionadas e o desenvolvimento de uma pesquisa
quantitativa. A pesquisa foi dividida em três fatores determinantes para a compra
online, são eles: fatores inerentes aos consumidores, fatores inerentes ao canal online
e fatores inerentes ao contexto de compra, e foi realizada através da aplicação de um
questionário online, que obteve 302 respostas válidas.
No decorrer do trabalho são feitas algumas comparações e análises sobre os resultados
obtidos, com o intuito de verificar a veracidade de algumas hipóteses sobre possíveis
fatores que causam impacto, positivo ou negativo, na intenção de compra online por
parte do consumidor.
Technological evolution and Internet growth changed our lives and allowed the online environment to be available to most people, thus changing their way of living. It is not new that the Internet offers several benefits for consumers and companies. These involve different possibilities that can be explored further for a better understanding and for a possible improvement of the service offered to the customer, namely online consumers The main objective of this study is to identify the possible barriers found in e-commerce in Rio de Janeiro - Brazil. This study was developed based a review of the available literature to deepen the knowledge in online related issues and on the basis of an empirical study. The study was based on a survey which was allowed testing a conceptual model divided into three factors that can limit online purchase: factors inherent to consumers, factors inherent to the online channel and factors inherent to the context of purchase. An online survey was conducted and responses from 302 respondents were collected. The data collected allowed some comparisons and that were conducted in order to verify hypotheses about possible factors that influence the intention to buy online.
Technological evolution and Internet growth changed our lives and allowed the online environment to be available to most people, thus changing their way of living. It is not new that the Internet offers several benefits for consumers and companies. These involve different possibilities that can be explored further for a better understanding and for a possible improvement of the service offered to the customer, namely online consumers The main objective of this study is to identify the possible barriers found in e-commerce in Rio de Janeiro - Brazil. This study was developed based a review of the available literature to deepen the knowledge in online related issues and on the basis of an empirical study. The study was based on a survey which was allowed testing a conceptual model divided into three factors that can limit online purchase: factors inherent to consumers, factors inherent to the online channel and factors inherent to the context of purchase. An online survey was conducted and responses from 302 respondents were collected. The data collected allowed some comparisons and that were conducted in order to verify hypotheses about possible factors that influence the intention to buy online.
Description
Keywords
Rio de Janeiro. Barreiras de Compra Online Canal Online Comércio Eletrônico Contexto de Compras