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Advisor(s)
Abstract(s)
O desenvolvimento das tecnologias de informação e comunicação proporcionou à sociedade facilidades para a solução de muitas tarefas, bem como o aumento das vendas, expansão da marca e
internacionalização das empresas.
Interessadas em sobreviver no mercado, as Pequenas e Médias Empresas recorrem a tecnologias
de fácil utilização e de baixo custo, mas muito eficientes, para enfrentarem a competitividade num
mercado composto por grandes empresas e com muitos recursos. As tecnologias móveis e as redes
sociais, são as ferramentas que encaixam no perfil das Pequenas e Médias Empresas.
Esta dissertação teve como objetivo principal, estudar a implementação e o impacto das tecnologias
de informação e comunicação móveis, bem como das redes sociais, no seio das pequenas e médias
empresas angolanas, além de avaliar até que ponto as empresas estão alinhadas com a tecnologia
digital.
Para o efeito, foi implementado um estudo quantitativo, com base num inquérito e numa entrevista
não estruturada, para recolher informações em 83 empresas espalhadas por seis províncias de
Angola.
Os resultados encontrados, mostram um setor muito distante da digitalização nos seus processos de
negócio, e com uma exploração deficiente dos recursos que as tecnologias móveis e as redes sociais
oferecem para as empresas.
As tecnologias móveis e as redes sociais são casos de sucesso nas pequenas e médias empresas de
muitos países em todo mundo, mas o mesmo não se verifica em Angola.
Os resultados do estudo mostram que as empresas angolanas estão muito distantes de conseguirem
resultados positivos com a implementação das tecnologias móveis e as redes sociais nos processos
de negocio. Os custos da Internet, a falta de Know-how dos colaboradores, a falta de alinhamento
dos objetivos da empresa com as soluções tecnológicas e inexistência de estratégias que garantam
uma implementação inteligente destas tecnologias são as principais dificuldades que as pequenas e
médias empresas enfrentam.
The Information and Communication Technologies (ICT) development has provided the society with facilities for the solution of many tasks, as well as increased sales, brand expansion and internationalization of companies. To survive in the market the SMEs rely on the easy-to-use, low-cost but highly efficient technologies to compete in a large, resource-rich market. Mobile technologies and social networks are the tools that fit the profile of SMEs. This dissertation aimed to study the implementation and impact of mobile information and com- munication technologies and social networks within Angolan SMEs, as well as assess the extent to which companies are aligned with digital. For this purpose, a quantitative methodology was used. A descriptive study was carried out in which 83 SMEs from six (6) provinces of the country participated, and a questionnaire survey and a semi-structured interview were applied. The results shown a sector so far from the digitization of its business processes, and with an empi- rical exploration of the resources that mobile technologies and social networks offer to companies, despite the 95,2% of the utilization rate of mobile devices and 63,9% of the use of social networks in the companies on which the study was based. In many countries around the world Mobile technologies and social networks are success stories in SMEs. But, in Angola, because of the cost of the Internet, the lack of know-how of employees, the lack of alignment of the company’s objectives with technological solutions and the lack of strategies for the implementation of these technologies, SMEs still do not feel the true impact . Only 20,8% of the companies surveyed claim to have benefited positively from the implementation of these technologies.
The Information and Communication Technologies (ICT) development has provided the society with facilities for the solution of many tasks, as well as increased sales, brand expansion and internationalization of companies. To survive in the market the SMEs rely on the easy-to-use, low-cost but highly efficient technologies to compete in a large, resource-rich market. Mobile technologies and social networks are the tools that fit the profile of SMEs. This dissertation aimed to study the implementation and impact of mobile information and com- munication technologies and social networks within Angolan SMEs, as well as assess the extent to which companies are aligned with digital. For this purpose, a quantitative methodology was used. A descriptive study was carried out in which 83 SMEs from six (6) provinces of the country participated, and a questionnaire survey and a semi-structured interview were applied. The results shown a sector so far from the digitization of its business processes, and with an empi- rical exploration of the resources that mobile technologies and social networks offer to companies, despite the 95,2% of the utilization rate of mobile devices and 63,9% of the use of social networks in the companies on which the study was based. In many countries around the world Mobile technologies and social networks are success stories in SMEs. But, in Angola, because of the cost of the Internet, the lack of know-how of employees, the lack of alignment of the company’s objectives with technological solutions and the lack of strategies for the implementation of these technologies, SMEs still do not feel the true impact . Only 20,8% of the companies surveyed claim to have benefited positively from the implementation of these technologies.
Description
Keywords
Pequenas e Médias Empresas Redes Sociais Tecnologias de Informação e Comunicação Móveis Transformação Digital