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Estágio Curricular na Companhia das Soluções Importância do Visual Merchandising no mercado de moda e acessórios
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Resumo(s)
O tema do presente relatório de estágio consiste na importância do visual merchandising, no contexto de um estágio no departamento de showroom, salientando a importância das suas estratégias de modo a fortalecer a comunicação das marcas, a captação dos consumidores, a identidade visual das marcas e, consequentemente, o aumento das suas vendas. Este estudo visa compreender como os layouts, cores, disposição de produtos, elementos visuais e o design de espaço impactam na experiência de compra do consumidor. O principal objetivo consiste em determinar o papel do visual merchandising no mercado de moda e acessórios, tendo em conta as necessidades dos consumidores atuais. Para além disso, este relatório tem como propósito destacar as competências e experiência profissional adquiridas, com a realização do estágio em showroom, apresentando os desafios enfrentados e as atividades realizadas.
The theme of this internship report focuses on visual merchandising within the context of an internship in the showroom department, emphasizing the importance of its strategies in strengthening brand communication, attracting consumers, enhancing brand identity, and ultimately increasing sales. This study aims to understand how layouts, colours, product arrangement, visual elements, and spatial design impact the consumer’s shopping experience. The main objective is to determine the role of visual merchandising in the fashion and accessories market, considering the needs of today’s consumers. Furthermore, this report aims to highlight the skills and professional experience gained during the showroom internship, presenting the challenges faced and the activities carried out.
The theme of this internship report focuses on visual merchandising within the context of an internship in the showroom department, emphasizing the importance of its strategies in strengthening brand communication, attracting consumers, enhancing brand identity, and ultimately increasing sales. This study aims to understand how layouts, colours, product arrangement, visual elements, and spatial design impact the consumer’s shopping experience. The main objective is to determine the role of visual merchandising in the fashion and accessories market, considering the needs of today’s consumers. Furthermore, this report aims to highlight the skills and professional experience gained during the showroom internship, presenting the challenges faced and the activities carried out.
Descrição
Palavras-chave
Branding Design de Espaços Experiência do
Consumidor Identidade da Marca Mercado de Moda e Acessórios Showroom Visual Merchandising