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Publication
Estratégias de design editorial nas revistas de moda: O caso da Vogue Portugal
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 12.12 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
Atualmente, observa-se uma certa desconsideração em relação ao Print e ao seu papel e
influência na indústria da moda.
O presente relatório de estágio oferece uma análise abrangente da experiência vivenciada,
do conhecimento adquirido e das habilidades profissionais desenvolvidas durante o
estágio curricular realizado na empresa Lighthouse Publishing, editora da revista Vogue
Portugal, no período compreendido entre Agosto e Novembro de 2023. Além da imersão
prática no contexto da empresa, procurou-se aprofundar o entendimento da área em que
o estágio se inseriu, por meio de uma investigação sobre as diversas facetas do design
editorial no universo da moda.
Quanto à metodologia, conduziu-se então uma investigação exploratória sobre a
perspetiva prática e teórica do tema, fundamentada numa revisão de literatura abrangente,
triangulação de dados, estudos de caso e na execução do estágio.
Esta pesquisa pretende compreender, em termos gráficos, as estratégias utilizadas pelas
revistas de moda. Aborda mais especificamente o papel influenciador das revistas de
moda, a sua história, evolução e influência nesse cenário, agregando sempre esta
perspetiva teórica à vivência prática do estágio. Neste contexto, o foco recai sobre a marca
Vogue, e mais especificamente a Vogue Portugal, uma marca que se destaca pela sua
inovação e ruptura com normas estabelecidas dentro do cenário da moda. São levantadas
questões pertinentes acerca das suas escolhas, como a adoção da simplicidade ou de novos
grafismos no seu design editorial e formato, quando comparada com outras marcas no
mercado internacional Vogue. O objetivo foi não apenas compreender o impacto destas
escolhas, mas também investigar as motivações que as impulsionam. Este estudo procurou
também decifrar o que motiva a persistência do interesse nas revistas físicas numa era
predominantemente digital, lançando luz sobre possíveis projeções para o futuro das
revistas nas próximas décadas.
Nowadays, there is a certain disregard for Print and its role and influence in the fashion industry. This internship report offers a comprehensive analysis of the experience gained, the knowledge acquired and the professional skills developed during the curricular internship carried out at Lighthouse Publishing, publisher of Vogue Portugal magazine, between August and November 2023. In addition to the practical immersion in the company, the aim was to deepen the understanding of the area in which the internship took place, through an investigation into the various facets of editorial design in the fashion world. As for the methodology, an exploratory investigation was carried out into the practical and theoretical perspective of the subject, based on a comprehensive literature review, data triangulation, case studies and the execution of the internship. This research aims to understand, in graphic terms, the strategies used by fashion magazines. More specifically, it addresses the influential role of fashion magazines, their history, evolution and influence in this scenario, always adding this theoretical perspective to the practical experience of the internship. In this context, the focus is on the Vogue brand, and more specifically Vogue Portugal, a brand that stands out for its innovation and rupture with established norms within the fashion scene. Pertinent questions are raised about its choices, such as the adoption of simplicity or new graphics in its editorial design and format, when compared to other brands in the international Vogue market. The aim was not only to understand the impact of these choices, but also to investigate the motivations behind them. This study also sought to decipher what motivates the persistence of interest in physical magazines in a predominantly digital age, shedding light on possible projections for the future of magazines in the coming decades.
Nowadays, there is a certain disregard for Print and its role and influence in the fashion industry. This internship report offers a comprehensive analysis of the experience gained, the knowledge acquired and the professional skills developed during the curricular internship carried out at Lighthouse Publishing, publisher of Vogue Portugal magazine, between August and November 2023. In addition to the practical immersion in the company, the aim was to deepen the understanding of the area in which the internship took place, through an investigation into the various facets of editorial design in the fashion world. As for the methodology, an exploratory investigation was carried out into the practical and theoretical perspective of the subject, based on a comprehensive literature review, data triangulation, case studies and the execution of the internship. This research aims to understand, in graphic terms, the strategies used by fashion magazines. More specifically, it addresses the influential role of fashion magazines, their history, evolution and influence in this scenario, always adding this theoretical perspective to the practical experience of the internship. In this context, the focus is on the Vogue brand, and more specifically Vogue Portugal, a brand that stands out for its innovation and rupture with established norms within the fashion scene. Pertinent questions are raised about its choices, such as the adoption of simplicity or new graphics in its editorial design and format, when compared to other brands in the international Vogue market. The aim was not only to understand the impact of these choices, but also to investigate the motivations behind them. This study also sought to decipher what motivates the persistence of interest in physical magazines in a predominantly digital age, shedding light on possible projections for the future of magazines in the coming decades.
Description
Keywords
Design Editorial Identidade Print Revistas de Moda Vogue Portugal