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Advisor(s)
Abstract(s)
A ascensão do populismo de direita, através das mídias sociais, fez com que políticos
extremistas conseguissem crescer em países que adotam um regime democrático.
Assim, no contexto brasileiro e português os discursos extremistas, o
compartilhamento de notícias falsas e o processo de descredibilização da democracia
são ações cada vez mais comuns e estimuladas pelos líderes populistas André Ventura
(PT) e Jair Bolsonaro (BR). Para auxiliar ainda mais no processo de descrença política e
alterar toda a lógica da esfera pública, tais atores mostram-se como os “salvadores da
pátria”, persuadindo o público que está cansado da dinâmica política “tradicional”.
Com intuito de concentrar os estudos, reconhecendo a forte presença política dessas
personalidades nas mídias sociais, o presente trabalho analisará o perfil do Instagram
dos políticos direitistas Jair Bolsonaro e André Ventura, levando em conta os 30 dias
que antecederam as últimas eleições presidenciais de cada país. Diante desse cenário, o
projeto desenvolvido irá estudar a ascensão do populismo de direita nas redes sociais,
produzindo uma análise comparativa, realizada por meio da categorização dos
conteúdos postados durante o prazo estipulado. Por fim, serão examinadas as
semelhanças e discordâncias encontradas entre os líderes políticos analisados, com o
objetivo de entender o crescimento do populismo de direita nas redes sociais, a partir
da perspectiva de cada país.
The rise of right-wing populism, through social media, has allowed extremist politicians to thrive in countries that embrace a democratic regime. Thus, in the Brazilian and Portuguese contexts, extremist speeches, the sharing of fake news, and the process of discrediting democracy have become increasingly common and encouraged by populist leaders André Ventura (PT) and Jair Bolsonaro (BR). To further aid in the process of political disbelief and to alter the entire logic of the public sphere, these actors present themselves as the "saviors of the nation," persuading a weary public tired of "traditional" politics. In order to focus the study and acknowledge the strong political presence of these figures on social media, this paper will analyze the Instagram profiles of right-wing politicians Jair Bolsonaro and André Ventura, taking into account the 30 days leading up to the latest presidential elections in each country. Given this scenario, the developed project will examine the rise of right-wing populism on social media, producing a comparative analysis through the categorization of the content posted during the stipulated timeframe. Finally, the similarities and discrepancies found between the analyzed political leaders will be examined, with the aim of understanding the growth of right-wing populism on social media from the perspective of each country.
The rise of right-wing populism, through social media, has allowed extremist politicians to thrive in countries that embrace a democratic regime. Thus, in the Brazilian and Portuguese contexts, extremist speeches, the sharing of fake news, and the process of discrediting democracy have become increasingly common and encouraged by populist leaders André Ventura (PT) and Jair Bolsonaro (BR). To further aid in the process of political disbelief and to alter the entire logic of the public sphere, these actors present themselves as the "saviors of the nation," persuading a weary public tired of "traditional" politics. In order to focus the study and acknowledge the strong political presence of these figures on social media, this paper will analyze the Instagram profiles of right-wing politicians Jair Bolsonaro and André Ventura, taking into account the 30 days leading up to the latest presidential elections in each country. Given this scenario, the developed project will examine the rise of right-wing populism on social media, producing a comparative analysis through the categorization of the content posted during the stipulated timeframe. Finally, the similarities and discrepancies found between the analyzed political leaders will be examined, with the aim of understanding the growth of right-wing populism on social media from the perspective of each country.
Description
Keywords
Democracia Mídias Sociais Populismo