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Abstract(s)
A crise pandémica da Covid-19 veio reestruturar a estratégia empresarial das
organizações que teve de se adaptar face às normas sanitárias implementadas. Neste
paradigma de imprevisibilidade, a circulação de informação foi frequente no seio das
organizações, devido à necessidade de comunicar acerca do vírus e dos assuntos laborais
aquando da gestão do risco.
A presente dissertação teve como objetivo principal compreender de que forma o
contexto pandémico provocado pela Covid-19 alterou ou não a praxis da Comunicação
Interna da Twintex – Indústria de Confeções, Lda. Para o efeito, foram analisadas as
perceções dos colaboradores e das chefias da Twintex acerca das práticas
comunicacionais no período pandémico e não-pandémico e ainda do processo de tomada
de decisão na gestão de risco. A investigação teve como base o método misto, na qual
foram utilizadas a metodologia qualitativa através da realização de entrevistas aos
membros da chefia, e a metodologia quantitativa através da aplicação de inquéritos aos
colaboradores.
Os resultados obtidos demonstram que na ótica das chefias e colaboradores da Twintex
a crise pandémica contribuiu para um aumento do fluxo comunicacional, bem como para
uma reestruturação das ferramentas comunicacionais utilizadas, designadamente a
comunicação formal e informal. Entre as alterações percecionadas destacam-se o
crescimento da utilização do email e da realização de reuniões de trabalho internamente,
a adoção de ferramentas como as reuniões virtuais que ainda permanecem e o aumento
de práticas que fomentam a comunicação simétrica.
The Covid-19 pandemic crisis restructured the organizations' business strategy, which had to adapt to the implemented health standards. In this paradigm of unpredictability, the circulation of information was frequent within organizations, due to the need to communicate about the virus and labor issues during risk management. The main goal of this dissertation was to understand how the pandemic context caused by Covid-19 changed or not the practice of Internal Communication at Twintex - Indústria de Confeções, Lda. For this purpose, the perceptions of employees and managers of Twintex were analyzed about the communication practices in the pandemic and non-pandemic period and also about the decision making process in risk management. The research was based on the mixed method, in which the qualitative methodology was used through interviews to the members of the management, and the quantitative methodology through the application of surveys to the employees. The results show that from the point of view of Twintex's managers and employees, the pandemic crisis contributed to an increase in the communication flow, as well as to a restructuring of the communication tools used, namely formal and informal communication. Among the perceived changes, we highlight the growth in the use of email and internal work meetings, the adoption of tools such as virtual meetings that still remain, and the increase in practices that promote symmetrical communication.
The Covid-19 pandemic crisis restructured the organizations' business strategy, which had to adapt to the implemented health standards. In this paradigm of unpredictability, the circulation of information was frequent within organizations, due to the need to communicate about the virus and labor issues during risk management. The main goal of this dissertation was to understand how the pandemic context caused by Covid-19 changed or not the practice of Internal Communication at Twintex - Indústria de Confeções, Lda. For this purpose, the perceptions of employees and managers of Twintex were analyzed about the communication practices in the pandemic and non-pandemic period and also about the decision making process in risk management. The research was based on the mixed method, in which the qualitative methodology was used through interviews to the members of the management, and the quantitative methodology through the application of surveys to the employees. The results show that from the point of view of Twintex's managers and employees, the pandemic crisis contributed to an increase in the communication flow, as well as to a restructuring of the communication tools used, namely formal and informal communication. Among the perceived changes, we highlight the growth in the use of email and internal work meetings, the adoption of tools such as virtual meetings that still remain, and the increase in practices that promote symmetrical communication.
Description
Keywords
Comunicação Interna Covid-19 Crise Pandémica Gestão de Risco Organizações Práticas Comunicacionais Processo de Tomada de Decisão