| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 2.5 MB | Adobe PDF |
Orientador(es)
Resumo(s)
This paper assesses the potential for technological modernization and innovation based on Information and Communication Technologies (ICT) in traditional agri‐food companies located in the central region of Portugal. A survey was applied to 50 agri‐food companies of cereals, cheese, olive oil, dry sausages, honey, wine, and horticultural sectors. Results analysis show that companies use computers, have internet service, and use social networks for business purposes. However, most of it have no webpage, do not use internet for advertising/selling/buying products, and have not promoted collaborators’ ICT training. Companies expect webpages to improve their productivity and/or marketing products/services. Recommendations were provided to promote the use of ICT for business purposes. Webpages, Facebook pages, and CRM systems were developed to a limited set of companies. The results of the satisfaction survey of the ICT solution confirm the company sales increase due to the web visibility gained by the company products.
Descrição
Palavras-chave
Technological modernization Innovation Agri-food sector ICT
Contexto Educativo
Citação
Editora
Wiley