Loading...
Publication
DesignCorner: relatório de estágio curricular
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| Tese | 8.58 MB | Adobe PDF | ||
| Anexo 1 | 1.38 MB | Adobe PDF | ||
| Anexo 2 - A Step forward.jpg | 219.58 KB | JPEG | ||
| Anexo 2 - Apresentaçao CORINOX.pdf | 4.26 MB | Adobe PDF | ||
| Anexo 2 - Create the uncreatable.jpg | 274.36 KB | JPEG |
Authors
Advisor(s)
Abstract(s)
No primeiro capítulo, referente ao relatório de Estágio Curricular, realizado na agência de comunicação DesignCorner, durante o período de três meses, entre 29 de Agosto e 3 de Dezembro de 2011, são descritas as actividades desenvolvidas e a aplicação de conhecimentos em diversas áreas da comunicação, desde a realização de estudos à criação de peças publicitárias de design e redacção.
Dando maior relevo aos dois projectos onde tive maior quota de responsabilidade, além dos relatos das tarefas desenvolvidas, as mesmas são sustentadas e é feita uma reflexão crítica sobre os aspectos considerados mais importantes.
Posteriormente, no segundo capítulo é apresentado o problema com que se depara o Business Center, Torre do Arnado, assim como os resultados obtidos através de inquéritos administrados à população e ainda uma proposta de plano de comunicação que tentará suprimir as deficiências encontradas através do estudo.
Finalmente, no terceiro capítulo é apresentado um projecto do autor, criado durante o período de estudo, obra de várias influências teóricas dos estudos do curso do segundo ciclo de Comunicação Estratégica e motivação ganha através do estágio. É descrita a forma como foi desenvolvida a sua identidade, as acções de comunicação e os resultados finais.
In the first chapter, related to the Traineeship report accomplished in DesignCorner communications agency, during the period of three months between August 29 and December 3, 2011, are described the developed activities and the knowledge applications in several areas of communication, from the studies to the creation of design and copywriting advertising parts. With much more relief in the two projects where I had the largest share of responsibility, besides the task reports, they are sustained and a critical reflection is made about the aspects that are considered more important. Later, in the second chapter, is shown the problem of the Business Center, Torre do Arnado, as well as the results obtained using surveys administered to the population and a proposed communication plan that will attempt to remove the gaps found by the study. Finally, in the third chapter is presented an author draft, created during the study period, work of several theoretical influences felt during the master’s degree experience in Strategic Communication that take form and a motivation increase through the Traineeship. It is described how his identity was developed, the communication actions and the final results.
In the first chapter, related to the Traineeship report accomplished in DesignCorner communications agency, during the period of three months between August 29 and December 3, 2011, are described the developed activities and the knowledge applications in several areas of communication, from the studies to the creation of design and copywriting advertising parts. With much more relief in the two projects where I had the largest share of responsibility, besides the task reports, they are sustained and a critical reflection is made about the aspects that are considered more important. Later, in the second chapter, is shown the problem of the Business Center, Torre do Arnado, as well as the results obtained using surveys administered to the population and a proposed communication plan that will attempt to remove the gaps found by the study. Finally, in the third chapter is presented an author draft, created during the study period, work of several theoretical influences felt during the master’s degree experience in Strategic Communication that take form and a motivation increase through the Traineeship. It is described how his identity was developed, the communication actions and the final results.
Description
Keywords
Comunicação estratégica Publicidade - Peças publicitárias Peças publicitárias - Design Design publicitário - Estágio pedagógico Comunicação estratégica - Projecto
Pedagogical Context
Citation
Publisher
Universidade da Beira Interior