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Abstract(s)
A presença online das universidades tornou-se indiscutivelmente crucial no contexto
atual, onde a digitalização desempenha um papel central. A Internet é um elemento
essencial na mediação entre as instituições académicas e os seus diversos públicos.
Assim, o principal objetivo desta investigação é avaliar a usabilidade, a experiência do
utilizador e o impacto emocional dos websites das instituições universitárias públicas
portuguesas.
O estudo inicia-se com um enquadramento teórico que explora os conceitos de
design, design emocional e design da experiência do utilizador, com ênfase na interação
humano-computador. São também abordados os conceitos de interface e usabilidade. A
metodologia adotada, de natureza mista, visou analisar a usabilidade, a experiência do
utilizador e as emoções geradas pelos websites de onze universidades públicas em
Portugal Continental, envolvendo 220 estudantes universitários que interagiram com os
websites selecionados e responderam a um questionário online.
Os resultados indicam que, embora a maioria dos websites apresente uma
usabilidade aceitável, as melhores avaliações foram atribuídas aos websites da
Universidade da Beira Interior, do ISCTE – Instituto Universitário de Lisboa e da
Universidade de Lisboa. Em contraste, a Universidade Nova de Lisboa e a Universidade
do Minho obtiveram as médias mais baixas. A satisfação dos utilizadores é um aspeto
que necessita de melhorias em todos os websites, especialmente em relação à navegação,
estrutura e organização da informação. A experiência do utilizador foi considerada
negativa em todas as universidades quando comparada aos valores de referência do
benchmark. Muitos websites das universidades requerem melhorias, com ênfase na
Universidade de Trás-os-Montes e Alto Douro, na Universidade do Minho e na
Universidade Nova de Lisboa. Em termos de itens individuais, a escala de "Inovação"
apresentou os valores mais baixos, sugerindo que os utilizadores percebem os websites
das universidades analisadas como pouco inovadores, com baixa criatividade e limitada
capacidade de captar o seu interesse. As emoções geradas pelos websites foram, em geral,
positivas, com destaque para a Universidade da Beira Interior, a Universidade de Lisboa
e a Universidade de Aveiro.
Este estudo apresenta recomendações específicas para melhorar a usabilidade, a
experiência do utilizador e o impacto emocional dos websites das universidades públicas
em Portugal Continental, com o objetivo de oferecer uma experiência online mais eficaz
e positiva.
The online presence of universities has become undeniably crucial in the current scenario, where digitalisation plays a central role. The Internet is an essential element in mediating between academic institutions and their various audiences. Therefore, the main objective of this research is to evaluate the usability, user experience, and emotional impact of the websites of public university institutions in Portugal. The study begins with a theoretical framework that explores the concepts of design, emotional design, and user experience design, with an emphasis on humancomputer interaction. The concepts of interface and usability are also addressed. The adopted methodology, of a mixed nature, aimed to analyse the usability, user experience, and emotions generated by eleven websites of public universities in mainland Portugal, involving 220 university students who interacted with the selected websites and responded to an online questionnaire. The results indicate that, although most websites display acceptable usability, the highest ratings were attributed to the websites of University of Beira Interior, ISCTE – Instituto Universitário de Lisboa, and University of Lisbon. In contrast, Universidade Nova de Lisboa and University of Minho received the lowest average scores. User satisfaction is an aspect that requires improvement across all websites, especially in relation to navigation, structure, and organisation of information. The user experience was considered negative across all universities when compared to benchmark reference values. Many university websites require improvements, with particular emphasis on University of Trás-os-Montes and Alto Douro, University of Minho, and Universidade Nova de Lisboa. In terms of individual items, the "Innovation" scale had the lowest scores, suggesting that users perceive the analysed university websites as lacking in innovation, with low creativity and limited ability to capture their interest. The emotions generated by the websites were generally positive, particularly for University of Beira Interior, University of Lisbon, and University of Aveiro. This study presents specific recommendations to improve usability, user experience, and emotional impact of the websites of public universities in mainland Portugal, aiming to provide a more effective and positive online experience.
The online presence of universities has become undeniably crucial in the current scenario, where digitalisation plays a central role. The Internet is an essential element in mediating between academic institutions and their various audiences. Therefore, the main objective of this research is to evaluate the usability, user experience, and emotional impact of the websites of public university institutions in Portugal. The study begins with a theoretical framework that explores the concepts of design, emotional design, and user experience design, with an emphasis on humancomputer interaction. The concepts of interface and usability are also addressed. The adopted methodology, of a mixed nature, aimed to analyse the usability, user experience, and emotions generated by eleven websites of public universities in mainland Portugal, involving 220 university students who interacted with the selected websites and responded to an online questionnaire. The results indicate that, although most websites display acceptable usability, the highest ratings were attributed to the websites of University of Beira Interior, ISCTE – Instituto Universitário de Lisboa, and University of Lisbon. In contrast, Universidade Nova de Lisboa and University of Minho received the lowest average scores. User satisfaction is an aspect that requires improvement across all websites, especially in relation to navigation, structure, and organisation of information. The user experience was considered negative across all universities when compared to benchmark reference values. Many university websites require improvements, with particular emphasis on University of Trás-os-Montes and Alto Douro, University of Minho, and Universidade Nova de Lisboa. In terms of individual items, the "Innovation" scale had the lowest scores, suggesting that users perceive the analysed university websites as lacking in innovation, with low creativity and limited ability to capture their interest. The emotions generated by the websites were generally positive, particularly for University of Beira Interior, University of Lisbon, and University of Aveiro. This study presents specific recommendations to improve usability, user experience, and emotional impact of the websites of public universities in mainland Portugal, aiming to provide a more effective and positive online experience.
Description
Keywords
Design da Experiência do Utilizador Design Emocional Ensino Superior Público Usabilidade Websites
Institucionais