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Abstract(s)
No c0ntexto atual em que se vive, em que a pandemia se alastra pelo mundo, causando
repercussões destruidoras, tanto a nível social, como a nível económico, importa saber
mais sobre as respostas que as empresas adotam perante a atual crise. A presente
pesquisa tem como objetivo investigar e compreender os tipos de respostas que as
empresas familiares brasileiras adotaram diante da crise pandémica do COVID-19.
Relativamente aos tipos de respostas das empresas às crises, utiliza-se um modelo que
serve como base para esta investigação e que incide sobre quatro tipos: a contenção, a
perseverança, a inovação e a saída (Wenzel et al., 2020). A contenção corresponde às
medidas de redução de custos e de complexidade, que podem ter efeitos positivos,
porém também gerar diminuição do desempenho. A perseverança refere-se à
manutenção das atividades comerciais, concentrando-se em manter as operações em
andamento durante a crise. A inovação ocorre quando as empresas se concentram na
renovação da estratégia do negócio, podendo provocar novas formas de pensar e de
atuar. Já a saída representa o encerramento das atividades ou a mudança de área de
negócio. Tendo como base a revisão da literatura sobre empresas familiares, gestão de
crises e de respostas às crises, este trabalho tem como propósito explorar e oferecer
contributos sobre o enfrentamento da crise do COVID-19 no Brasil. Para tanto, foi
realizada uma investigação qualitativa por estudo de casos, através de entrevistas a
empresários brasileiros, sobre os tipos de respostas que empresas familiares brasileiras
adotaram diante dessa crise pandémica. Para o tratamento e análise dos dados
recorreu-se à análise de conteúdo, com a exploração de texto introduzido no software
MaxQda e devida análise do mesmo. Dessa forma, foi possível concluir que os quatro
tipos de respostas foram utilizados pelos empresários brasileiros, não só confirmando o
proposto no modelo, como ampliando-o, já que foram identificadas variadas
combinações entre elas, tendo sido a da inovação a mais apontada. Assim, considera-se
que esta pesquisa fornece um relevante contributo empírico sobre a temática,
permitindo mais subsídios para a compreensão sobre o enfrentamento de crises pelas
organizações.
In the current context in which we live, in which the pandemic is spreading across the world, causing destructive repercussions, both socially and economically, it is important to know more about the responses that companies adopt in the face of the current crisis. This research aims to investigate and understand the types of responses that Brazilian family businesses have adopted in the face of the COVID-19 pandemic crisis. Regarding the types of responses of companies to crises, a model is used that serves as the basis for this investigation and that focuses on four types: containment, perseverance, innovation and exit (Wenzel et al., 2020). Containment corresponds to cost and complexity reduction measures, which can have positive effects, but also lead to decreased performance. Perseverance refers to maintaining business activities, focusing on keeping operations going through the crisis. Innovation occurs when companies focus on renewing their business strategy, which can lead to new ways of thinking and acting. On the other hand, the exit represents the closure of activities or the change of business area. Based on the literature review on family businesses, crisis management and crisis responses, this paper aims to explore and offer contributions on facing the COVID-19 crisis in Brazil. Therefore, a qualitative case study investigation was carried out, through interviews with Brazilian businessmen, on the types of responses that Brazilian family businesses adopted in the face of this pandemic crisis. For the treatment and analysis of the data, we resorted to content analysis, with the exploration of text introduced in the MaxQda software and its proper analysis. Thus, it was possible to conclude that the four types of answers were used by Brazilian entrepreneurs, not only confirming what was proposed in the model, but also expanding it, since various combinations were identified between them, with innovation being the most mentioned. Thus, it is considered that this research provides a relevant empirical contribution on the subject, allowing more subsidies for the understanding of the organizations facing crises.
In the current context in which we live, in which the pandemic is spreading across the world, causing destructive repercussions, both socially and economically, it is important to know more about the responses that companies adopt in the face of the current crisis. This research aims to investigate and understand the types of responses that Brazilian family businesses have adopted in the face of the COVID-19 pandemic crisis. Regarding the types of responses of companies to crises, a model is used that serves as the basis for this investigation and that focuses on four types: containment, perseverance, innovation and exit (Wenzel et al., 2020). Containment corresponds to cost and complexity reduction measures, which can have positive effects, but also lead to decreased performance. Perseverance refers to maintaining business activities, focusing on keeping operations going through the crisis. Innovation occurs when companies focus on renewing their business strategy, which can lead to new ways of thinking and acting. On the other hand, the exit represents the closure of activities or the change of business area. Based on the literature review on family businesses, crisis management and crisis responses, this paper aims to explore and offer contributions on facing the COVID-19 crisis in Brazil. Therefore, a qualitative case study investigation was carried out, through interviews with Brazilian businessmen, on the types of responses that Brazilian family businesses adopted in the face of this pandemic crisis. For the treatment and analysis of the data, we resorted to content analysis, with the exploration of text introduced in the MaxQda software and its proper analysis. Thus, it was possible to conclude that the four types of answers were used by Brazilian entrepreneurs, not only confirming what was proposed in the model, but also expanding it, since various combinations were identified between them, with innovation being the most mentioned. Thus, it is considered that this research provides a relevant empirical contribution on the subject, allowing more subsidies for the understanding of the organizations facing crises.
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Keywords
Empresas Familiares Gestão de Crises Pandemia Resposta Às Crises