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The role of marketing in the promotion of breastfeeding

2010Journal article Restricted access
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dc.contributor.authorPaço, Arminda
dc.contributor.authorRodrigues, Ricardo
dc.contributor.authorDuarte, Paulo
dc.contributor.authorPinheiro, Paulo
dc.contributor.authorOliveira, José António Martinez Souto de
dc.contributor.authorSoares, Marta
dc.date.accessioned2018-10-12T09:08:38Z
dc.date.available2018-10-12T09:08:38Z
dc.date.issued2010
dc.description.abstractIn recent years, researchers and health-care professionals have shown a growing interest in the health benefits associated with breastfeeding and the dangers associated with bottle feeding. At the same time, there has been a growing number of medical and academic studies showing that breastfeeding is beneficial and necessary. However, despite its being a socially important theme, little research has been undertaken in the marketing of breastfeeding. The purpose of this article is to review the use of social marketing as a tool for enhancing health promotion programmes, specifically those seeking to encourage the adoption of breastfeeding and to increase its prevalence. The implementation of the first phase of such a programme is described in the article. Based on a sample of women, this study illustrates mothers' knowledge of breastfeeding, showing that social marketing programmes are needed to improve their level of access to information and increase the prevalence of breastfeeding.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.1057/jmm.2010.13pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.6/6247
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.relation.ispartofseries3;
dc.subjectBreastfeedingpt_PT
dc.subjectSocial marketingpt_PT
dc.subjectPublic healthpt_PT
dc.subjectConsumer behaviourpt_PT
dc.subjectPromotionpt_PT
dc.titleThe role of marketing in the promotion of breastfeedingpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage212pt_PT
oaire.citation.startPage199pt_PT
oaire.citation.titleJournal of Medical Marketingpt_PT
oaire.citation.volume10pt_PT
person.familyNameFinisterra do Paço
person.familyNameRodrigues
person.familyNameDuarte
person.familyNamePinheiro
person.familyNameMartinez Souto de Oliveira
person.givenNameArminda Maria
person.givenNameRicardo
person.givenNamePaulo
person.givenNamePaulo
person.givenNameJosé António
person.identifierA-1507-2017
person.identifier1133182
person.identifier.ciencia-id1313-115F-A571
person.identifier.ciencia-id6216-A58F-B062
person.identifier.ciencia-id6211-A867-20E2
person.identifier.ciencia-id3F10-867E-7C3A
person.identifier.ciencia-id8812-C62C-364F
person.identifier.orcid0000-0002-2806-4247
person.identifier.orcid0000-0001-6382-5147
person.identifier.orcid0000-0001-8449-5474
person.identifier.orcid0000-0003-2397-6463
person.identifier.orcid0000-0001-8608-0248
person.identifier.ridA-7722-2010
person.identifier.ridB-3914-2011
person.identifier.scopus-author-id35772768800
person.identifier.scopus-author-id25824785800
person.identifier.scopus-author-id55400785000
rcaap.embargofctCopyright cedido à editora no momento da publicaçãopt_PT
rcaap.rightsclosedAccesspt_PT
rcaap.typearticlept_PT
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