Repository logo
 
Publication

The Role of Consumer-cause Identification and Attitude in the Intention to Purchase Cause-related Products

2018-11-21Journal article Restricted access
Simple item page
dc.contributor.authorDuarte, Paulo
dc.contributor.authorSilva, Susana Costa e
dc.date.accessioned2018-11-22T14:54:10Z
dc.date.available2018-11-22T14:54:10Z
dc.date.issued2018-11-21
dc.description.abstractPurpose – The purpose of this paper is to extend prior research on the influence of consumer-cause identification on the intention to purchase products from the companies supporting the cause and re-evaluates the role of attitude toward the cause as a mediator of the relationship between identification and intention to purchase. Design/methodology/approach – Using a questionnaire, a sample of 156 Portuguese consumers evaluated their personal identification and attitude to one of four causes. Partial least squares path modeling was used to evaluate the proposed conceptual model. Findings – The results reveal that more than identification, a positive attitude is vital to be able to predict the intention to purchase. Together, consumer-cause identification and attitude explain 35.1 percent of the variance in purchase intention. The findings show also that attitude acts as a mediator in the relationship between the identification with the cause and intention to purchase. Several differences regarding gender and age are also revealed. Originality/value – While the majority of studies were single cause evaluations, the current results are based on the assessment of multiple causes. Consequently, the findings are more comprehensive and robust, providing important insights to researchers. The conclusions confirm within a wider context the role of attitude as a mediator of the identification and intention to purchase and can further assist companies in designing better targeted cause-related marketing campaigns.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationPaulo Alexandre de Oliveira Duarte, Susana Costa e Silva, (2018) "The role of consumer-cause identification and attitude in the intention to purchase cause-related products", International Marketing Review, https://doi.org/10.1108/IMR-04-2018-0159pt_PT
dc.identifier.doi10.1108/IMR-04-2018-0159pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.6/6465
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherEmeraldpt_PT
dc.relation.publisherversionhttps://doi.org/10.1108/IMR-04-2018-0159pt_PT
dc.subjectConsumer behaviourpt_PT
dc.subjectCorporate social responsibilitypt_PT
dc.subjectAttitudept_PT
dc.subjectPurchase Intentionpt_PT
dc.subjectCause-related marketingpt_PT
dc.subjectConsumer-cause identificationpt_PT
dc.subjectConsumer behaviorpt_PT
dc.titleThe Role of Consumer-cause Identification and Attitude in the Intention to Purchase Cause-related Productspt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.titleInternational Marketing Reviewpt_PT
person.familyNameDuarte
person.familyNameSilva
person.givenNamePaulo
person.givenNameSusana C.
person.identifierE-2200-2014
person.identifier.ciencia-id6211-A867-20E2
person.identifier.ciencia-id5818-1A55-F727
person.identifier.orcid0000-0001-8449-5474
person.identifier.orcid0000-0001-7979-3944
person.identifier.ridB-3914-2011
person.identifier.ridE-2200-2014
person.identifier.scopus-author-id25824785800
person.identifier.scopus-author-id37076829400
rcaap.embargofctCopyright cedido à editora no momento da publicaçãopt_PT
rcaap.rightsclosedAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication6e00def0-31fa-4341-be84-2b1e521fa2af
relation.isAuthorOfPublication0eff4035-19ed-43c9-9ec7-1c61219fdfd2
relation.isAuthorOfPublication.latestForDiscovery6e00def0-31fa-4341-be84-2b1e521fa2af

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
2018_The role of consumer-cause identification and attitude in the intention to purchase cause-related products.pdf
Size:
277.63 KB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

ICI - NECE | Documentos por Auto-Depósito
FCSH - DGE | Documentos por Auto-Depósito