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Abstract(s)
Uma empresa não funciona sem colaboradores, estes clientes internos são aqueles cuja
satisfação pode se tornar na maior vantagem competitiva de qualquer empresa. Cabe às
empresas perceber o valor destes clientes e desenvolver estratégias para ir de encontro às
suas necessidades e desejos. O marketing interno é uma ferramenta de alta importância e
potencialidade quando é bem pensada e desenvolvida pela empresa. O investimento é feito
tendo sempre em atenção que os resultados se devem fazer sentir no desempenho dos
colaboradores e dos serviços prestados pelos mesmos.
O relatório por mim desenvolvido visa mostrar o meu percurso na empresa Flybizz e
culminar o meu conhecimento adquirido com a resolução dos problemas por mim
encontrados na empresa.
A company does not work without its employees, these internal clients are those whose satisfaction can become the greatest competitive advantage any company can own. Its up to the companies to realize the value of these clients and develop strategies that meet their needs and desires. Internal marketing it is a tool with high importance and potential when well thought and developed by the company. The investment is done keeping in mind that the results must be represented in the performance of the employees and their work. This report developed by me aims to shows my path during my internship in the Flybizz agency and to culminate my acquired knowledge with the resolution of the problems found by me at the agency.
A company does not work without its employees, these internal clients are those whose satisfaction can become the greatest competitive advantage any company can own. Its up to the companies to realize the value of these clients and develop strategies that meet their needs and desires. Internal marketing it is a tool with high importance and potential when well thought and developed by the company. The investment is done keeping in mind that the results must be represented in the performance of the employees and their work. This report developed by me aims to shows my path during my internship in the Flybizz agency and to culminate my acquired knowledge with the resolution of the problems found by me at the agency.
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Keywords
Marketing Marketing Digital Marketing Interno