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Abstract(s)
No presente estudo, analisamos a organização dos aspectos ideológicos da extrema-direita
brasileira apresentada no discurso eleitoral de Jair Messias Bolsonaro (PSL).
Considerando que a campanha do candidato foi ancorada pelo resgate dos valores
conservadores no qual se estrutura a sociedade brasileira e que sua vitoria produziu
mudanças no cenário político do país das ultimas décadas, nos propomos a observar quais
as estratégias enunciativas que foram adotadas na conquista do eleitorado.
Para tanto, estudamos os enunciados publicados na página do Facebook do então
candidato, entre os dias 31 de agosto e 28 de outubro de 2018 (período que compreende o
prazo oficial da campanha presidencial), a fim de verificar como as articulações simbólicas
deste campo foram empregadas como estratégia da propaganda política bolsonarista.
In the present study we will analyze the organization of the Brazilian´s far-right ideological aspects presented in the electoral discourse of Jair Messias Bolsonaro (PSL). Taking into consideration that candidate's campaign was anchored by the rescue of the conservative values in which Brazilian society is structured and his victory produced changes in the country's political scenario of the last decades, we propose to observe which enunciative strategies were adopted in winning the electorate. Our corpus is composed by the statements published on the candidate´s page on Facebook between August 31 and October 28, 2018 (period of time between the start and end of the election campaign), in order to verify how the symbolic articulations of this field were used by Bolsonaro as a propaganda strategy.
In the present study we will analyze the organization of the Brazilian´s far-right ideological aspects presented in the electoral discourse of Jair Messias Bolsonaro (PSL). Taking into consideration that candidate's campaign was anchored by the rescue of the conservative values in which Brazilian society is structured and his victory produced changes in the country's political scenario of the last decades, we propose to observe which enunciative strategies were adopted in winning the electorate. Our corpus is composed by the statements published on the candidate´s page on Facebook between August 31 and October 28, 2018 (period of time between the start and end of the election campaign), in order to verify how the symbolic articulations of this field were used by Bolsonaro as a propaganda strategy.
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Keywords
Bolsonaro Discurso Político Eleições 2018 Extrema-Direita Brasileira