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| 3.49 MB | Adobe PDF |
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Advisor(s)
Abstract(s)
O presente relatório de estágio relata as atividades desenvolvidas durante 3 meses de estágio
curricular na revista Vogue Portugal entre 21 de Janeiro e 21 de Abril. É descrito o percurso da
aluna na empresa, as funções atribuídas e o funcionamento do estágio.
Inicia-se com uma contextualização relativa à impressa da moda e, como funciona e é
desenvolvida uma revista de Moda. Contextualiza também a história e evolução da revista
Vogue tanto no panorama internacional como nacional.
Explora a identidade da instituição onde decorreu o estágio, a empresa LightHouse, assim como
da revista Vogue Portugal. Identifica características como missão, visão e valores, público-alvo,
marketing mix, equipa da revista e organização e estrutura da mesma.
Destaca-se a parte do trabalho empírico do relatório que está dividido em duas partes. A
primeira parte recorre a uma metodologia qualitativa, com a realização de entrevistas em
profundidade, a membros da revista Vogue Portugal com o intuito de obter respostas que
definam melhor a revista Vogue. A segunda parte apresenta os vários projetos que aluna assistiu
e esteve envolvida.
Por fim, é feita uma reflexão de todas as atividades desenvolvidas tanto no estágio como no
próprio relatório, assim como uma observação de todo o conhecimento adquirido durante o
estágio.
This internship report describes the activities developed during the 3 months of curricular internship at Vogue Portugal magazine between 21 January and 21 April. The course of the student in the company, the assigned roles and the internship operation is described. It starts with a contextualisation of the fashion press and how it works and how a fashion magazine is developed. It also contextualizes the history and evolution of Vogue magazine on both the international and national scene. It explores the identity of the institution where the internship took place, the company LightHouse, as well as the magazine Vogue Portugal. Identifies characteristics such as mission, vision and values, target audience, marketing mix, magazine team and organization and structure of the magazine. We highlight the part of the empirical work of the report that is divided into two parts. The first part uses a qualitative methodology, using in-depth interviews, with members of Vogue Portugal magazine in order to obtain answers that better define Vogue Portugal magazine. The second part presents the various projects that the student attended and was involved in. Finally, a reflection is given of all the activities carried out both in the internship and in the report itself, as well as an observation of all the knowledge acquired during the internship.
This internship report describes the activities developed during the 3 months of curricular internship at Vogue Portugal magazine between 21 January and 21 April. The course of the student in the company, the assigned roles and the internship operation is described. It starts with a contextualisation of the fashion press and how it works and how a fashion magazine is developed. It also contextualizes the history and evolution of Vogue magazine on both the international and national scene. It explores the identity of the institution where the internship took place, the company LightHouse, as well as the magazine Vogue Portugal. Identifies characteristics such as mission, vision and values, target audience, marketing mix, magazine team and organization and structure of the magazine. We highlight the part of the empirical work of the report that is divided into two parts. The first part uses a qualitative methodology, using in-depth interviews, with members of Vogue Portugal magazine in order to obtain answers that better define Vogue Portugal magazine. The second part presents the various projects that the student attended and was involved in. Finally, a reflection is given of all the activities carried out both in the internship and in the report itself, as well as an observation of all the knowledge acquired during the internship.
Description
Keywords
Estágio Imprensa Lighthouse Moda Vogue